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This profile was last updated on 8/16/15  and contains information from public web pages and contributions from the ZoomInfo community.

Don Bartholomew

Wrong Don Bartholomew?

Senior Vice President, Digital an...

Phone: (214) ***-****  
Local Address:  Dallas , Texas , United States
Ketchum Inc
1285 Avenue Of The Americas Fourth Floor
New York , New York 10019
United States

Company Description: Headquartered in New York, Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC; is the tenth-largest public relations firm in the world with...   more

Employment History

Board Memberships and Affiliations

  • Member
    Measurement Commission of the Institute for Public Relations


  • master's degree , business administration
    University of Dallas
  • bachelor's degree , industrial engineering & operations research
    Syracuse University
132 Total References
Web References
Three Fundamentals of Great Social Media Measurement | Ketchum Blog, 26 May 2014 [cached]
About Don Bartholomew
Don Bartholomew is Senior Vice President, Digital and Social Media Research at Ketchum. His specialties include social media research and measurement, public relations evaluation and measurement and return on investment studies. Don is a member of the Measurement Commission of the Institute for Public Relations and of the social media metrics standards committee of AMEC (International Association for the Measurement and Evaluation of Communication).
All posts by Don Bartholomew
dBusinessNews :: Daily Business News Delivered to Your Desktop, 18 Aug 2006 [cached]
MWW Group Names Don Bartholomew General Manager in Dallas Office
Dallas - DALLAS -- MWW Group (, one of the nation's top ten public relations firms, today announced the addition of Don Bartholomew as general manager in the firm's recently opened Dallas office.Bartholomew has more than two decades of experience representing leading brands including Nortel, Sony Ericsson, Motorola, Whole Foods Market, the WTA Tour, Bayer, Forest Labs, Banana Boat and RadioShack.He previously held senior leadership roles with GCI Group, Alexander Ogilvy Public Relations Worldwide, Cunningham Communication, Inc., Analog Devices, Inc. and McCann-Ericsson.
Bartholomew joins MWW Group from GCI Group where he most recently held the positions of executive vice president, technology practice and executive vice president, director research & measurement.In these roles he was responsible for counseling technology clients, new business activities and the development of GCI's public relations measurement strategy and tools.
Previously, Bartholomew was managing director at the Dallas location of Alexander Ogilvy Public Relations Worldwide and managing director of the Austin office at Cunningham Communication, Inc.In each position he led overall management and growth of the office.
Previously, as director, marketing communications at Analog Devices, Inc. he managed a team of 36 with a $7 million budget and was responsible for corporate and divisional programs in the areas of press and analyst relations, advertising, sales, website content and market research.
Don is a member of the Commission on Public Relations Measurement & Evaluation of the Institute for Public Relations, and is a frequent speaker on PR measurement, accountability and return on investment.He will play an active role in furthering MWW Group's thought leadership in measurement.
Bartholomew holds a master's degree in business administration from the University of Dallas and a bachelor's degree in industrial engineering & operations research from Syracuse University.
Proving Business Value of Social Media No Longer an Impossible Dream | Ketchum Blog, 26 May 2014 [cached]
Don Bartholomew, SVP, digital & social media research for Ketchum, gives a preview of his longer-form discussion on how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.
PR News: You've said that the first step in demonstrating the organizational impact and value of social media is gaining a true understanding of how a particular business works. What are some practical steps a communicator can take to connect how a business works to social media activity?
Don Bartholomew: The connection and alignment of objectives is a crucial step.
Bartholomew: Two broad categories of impact beyond sales are brand and reputation, although assigning tangible value to these two concepts is challenging, but not impossible.
Bartholomew: Measurable social media objectives must contain three traits or characteristics.
Don Bartholomew Joins ..., 16 Nov 2012 [cached]
Don Bartholomew Joins Ketchum as Senior Vice President, Digital and Social Media Research
Texas Business reports: DALLAS-Ketchum, a public relations agency, hired Don Bartholomew to serve as senior vice president of digital and social media research for the Ketchum Global Research Network.
PR Measurement: Rely Less on Hunches, More on Hard Data | Ketchum, 19 Oct 2012 [cached]
In order to develop a solid PR measurement program, strive for decisions based more on data and facts, and less on opinion and experience, says Don Bartholomew, senior VP of digital and social media research at Ketchum. "Opinion and experience are still important, and we want to be data-informed rather than data driven, but the orientation clearly needs to shift more strongly toward data and facts," Bartholomew says.
The 20-year communications veteran, currently vice chair of the International Association for the Measurement and Evaluation of Communication's (AMEC) Social Media Group, will be a speaker at PR News' PR Measurement Conference on May 15 in Washington D.C. We recently spoke with Bartholomew about data versus "hunches," the Barcelona Principles and measurement misnomers.
PR News:There's a new IBM study that says the majority of marketers are relying on hunches to make informed decisions, and less on science-based information. Do you feel this is the case with PR professionals, as well?
Don Bartholomew: I'm not sure 'hunches' is the right word, but I do believe PR pros generally rely on past experience and informed guesses to make many strategic programming decisions.
Bartholomew: With many clients there has been an enhanced recognition of the importance of sound measurement practices in general. Specifically there has also been recognition that, as an industry, we must move away from invalid metrics like AVE (advertising value equivalent) and find better ways to describe the business impact of what we deliver.
PR News: What are the most prevelant misconceptions about measurement among your clients?
Bartholomew: One misnomer or misperception is that all measurement is expensive.
Bartholomew: Learn how to describe public relations and social media results in terms of business impact, and not just media results.
Other People with the name "Bartholomew":
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