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2015-08-16T00:00:00.000Z

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Wrong Don Bartholomew?

Mr. Don Bartholomew

Senior Vice President, Digital and Social Media Research

Ketchum Inc

Direct Phone: (214) ***-****       

Ketchum Inc

1285 Avenue Of The Americas Fourth Floor

New York, New York 10019

United States

Company Description

Headquartered in New York, Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC; www.omnicomgroup.com) is the tenth-largest public relations firm in the world with offices and affiliates in key capitals around the globe. ... more

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Background Information

Employment History

Vice President
Fleishman-Hillard Inc

Principal
Acumentics Research

Affiliations

Member
Institute for Public Relations

Integral Member
IPR's Measurement Commission

Education

bachelor's degree
industrial engineering & operations research
Syracuse University

master's degree
business administration
University of Dallas

Web References (177 Total References)


News

www.capitolcommunicator.com, $reference.date [cached]

Don Bartholomew, formerly of Fleishman-Hillard's D.C., office, joined Ketchum’s Dallas office of to serve as senior vice president of digital and social media research for the Ketchum Global Research Network.  While at Fleishman-Hillard, he was responsible for integrated digital research initiatives, including social media monitoring, measurement and return-on-investment analysis.


News

www.capitolcommunicator.com, $reference.date [cached]

Don Bartholomew, formerly of Fleishman-Hillard's D.C., office, joined Ketchum’s Dallas office of to serve as senior vice president of digital and social media research for the Ketchum Global Research Network.  While at Fleishman-Hillard, he was responsible for integrated digital research initiatives, including social media monitoring, measurement and return-on-investment analysis.


Don Bartholomew? PR ...

www.prmeasurementconf.com, $reference.date [cached]

Don Bartholomew? PR Measurement Conference

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Don Bartholomew?
SVP, Digital & Social Media Research
...
Don Bartholomew is a 20-year senior communications veteran who has worked for and with significant consumer and B2B brands across product marketing, marketing communications, advertising, public relations and research and measurement. His specialties include social media research and measurement, public relations evaluation and measurement, return on investment and brand tracking studies.
Don has counseled and completed research and measurement projects for numerous companies including BMW, Gatorade, Michelin, Johnson Controls, AT&T, Novartis, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Olympic Paint, Bayer, Eli Lilly, Medtronic, Women's Tennis Association, Pioneer, ConAgra, Corn Refiners Association, Abbott and RadioShack.
...
Don is a member of the Measurement Commission of the Institute for Public Relations, and serves as Vice Chair of AMEC's Social Media Measurement Group. He was 2011 PR Analyst of the Year Runner-up (PR News). Don is a frequent speaker on public relations and social media measurement and ROI.


Three Fundamentals of Great Social Media Measurement | Ketchum Blog

blog.ketchum.com, $reference.date [cached]

About Don Bartholomew

Don Bartholomew is Senior Vice President, Digital and Social Media Research at Ketchum. His specialties include social media research and measurement, public relations evaluation and measurement and return on investment studies. Don is a member of the Measurement Commission of the Institute for Public Relations and of the social media metrics standards committee of AMEC (International Association for the Measurement and Evaluation of Communication).
All posts by Don Bartholomew
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Proving Business Value of Social Media No Longer an Impossible Dream | Ketchum Blog

blog.ketchum.com, $reference.date [cached]

Don Bartholomew, SVP, digital & social media research for Ketchum, gives a preview of his longer-form discussion on how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.

PR News: You've said that the first step in demonstrating the organizational impact and value of social media is gaining a true understanding of how a particular business works. What are some practical steps a communicator can take to connect how a business works to social media activity?
Don Bartholomew: The connection and alignment of objectives is a crucial step.
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Bartholomew: Two broad categories of impact beyond sales are brand and reputation, although assigning tangible value to these two concepts is challenging, but not impossible.
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Bartholomew: Measurable social media objectives must contain three traits or characteristics.

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