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Wrong Don Bartholomew?

Don Bartholomew

Senior Vice President, Digital and Social Media Research

Ketchum Inc

HQ Phone:  (646) 935-3900

Direct Phone: (214) ***-****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Ketchum Inc

1285 Avenue Of The Americas Fourth Floor

New York City, New York,10019

United States

Company Description

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 17 Cannes Lions and an unprecedented fivePRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic progr...more

Background Information

Employment History

GE


NCR Corporation


Managing Director

Alexander Ogilvy Public Relations Worldwide


Vice President of Digital Research

Fleishman-Hillard Inc


Executive Vice President

GCI Group


Affiliations

Institute for Public Relations

Member


Measurement Commission of the Institute for Public Relations

Member


WiseWindow, Inc.

Member of the Board of Advisors


Commission on Public Relations Measurement & Evaluation of the Institute for Public Relations

Member


IPR’s Measurement Commission

Integral Member


Education

bachelor's degree

industrial engineering & operations research

Syracuse University


master's degree

business administration

University of Dallas


Web References(137 Total References)


Acknowledgements - AMEC Integrated Evaluation Framework

amecorg.com [cached]

Finally I'd like to pay tribute and give special mention to friend of many in the global communications measurement community, Don Bartholomew, who sadly passed away last year.
Don was author of the respected Metrics Man blog, and was SVP, digital and social media research at Ketchum. Don worked closely with me and the AMEC team on the development of many of our best educational resources including the social media measurement frameworks. His thinking has been instrumental to our success and I have tried at all times to keep his approach at the front of mind - to make a tool that is sophisticated and meaningful but not impenetrable or too complex to use. I believe we have got the balance right and hope that Don would think so too proud that his legacy lives on.


Three Fundamentals of Great Social Media Measurement | Ketchum Blog

blog.ketchum.com [cached]

About Don Bartholomew
Don Bartholomew is Senior Vice President, Digital and Social Media Research at Ketchum. His specialties include social media research and measurement, public relations evaluation and measurement and return on investment studies. Don is a member of the Measurement Commission of the Institute for Public Relations and of the social media metrics standards committee of AMEC (International Association for the Measurement and Evaluation of Communication). All posts by Don Bartholomew Subscribe


www.texasbusiness.com

Don Bartholomew Joins Ketchum as Senior Vice President, Digital and Social Media Research
Texas Business reports: DALLAS-Ketchum, a public relations agency, hired Don Bartholomew to serve as senior vice president of digital and social media research for the Ketchum Global Research Network.


Proving Business Value of Social Media No Longer an Impossible Dream | Ketchum Blog

blog.ketchum.com [cached]

Don Bartholomew, SVP, digital & social media research for Ketchum, gives a preview of his longer-form discussion on how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.
PR News: You've said that the first step in demonstrating the organizational impact and value of social media is gaining a true understanding of how a particular business works. What are some practical steps a communicator can take to connect how a business works to social media activity? Don Bartholomew: The connection and alignment of objectives is a crucial step. Bartholomew: Two broad categories of impact beyond sales are brand and reputation, although assigning tangible value to these two concepts is challenging, but not impossible. Bartholomew: Measurable social media objectives must contain three traits or characteristics.


www.prsa.org

Don Bartholomew
Photo of Don Bartholomew Don Bartholomew is senior vice president of Digital and Social Media Research at Ketchum. He is a member of the Measurement Commission of the Institute for Public Relations, and has counseled and completed research and measurement projects for numerous companies, including BMW, Gatorade, Abbott, Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer and RadioShack. Bartholomew is a frequent speaker on public relations, social media measurement and return on investment (ROI). He is a former adjunct professor at the University of North Texas, where he taught mass communications research. He holds a B.S. in Industrial Engineering & Operations Research from Syracuse University, and an MBA from the University of Dallas.


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