According to Don Anthony, director of Talentmasters, the company sends invitations to top-rated stations all over the United States.
Aside from sheer entertainment value, Anthony
asserted that sessions such as Morning Mouth
can be highly instructive.
"When a green a.m. jock listens to a highly polished team like Jeff & Jer
, and then hears how they sounded when they started out - let's just say they start to think, 'Hey, anything's possible!
"In this arena, the name of the game was 'How to Pull Off the Coup,' " Anthony
"In some cases, it is true that a morning show's format or personality is key to a station's success," Anthony
San Diego radio listeners may recall several recent a.m. changes that have lead to ratings hikes.
For example, Jeff & Jer's move earlier this year from B100 to Q106 has multiplied the KKLQ's morning audience.
Although the conference's agenda featured some down-to-business topics, Anthony
admitted that things did get a little wild at times.
"After all, these are some of the wittiest, mouthiest people in the country; and many of them have known each other for years," Anthony
Despite the competitive nature and cutthroat reputation of the morning radio industry, Anthony
pointed out that DJs comprise a group that thrives on camaraderie and cooperative creativity.
"The pressure to be brilliant every morning is grueling, and these people hang together in order to stay sane and keep things in perspective," Anthony