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First Data Corp.
225 Liberty Street 29Th Floor
First Data Corporation (FDC) operates electronic commerce, payment services and customer account management businesses. FDC has four main business segments: First Data Commercial Services Segment, First Data Financial Institution Services Segment, First D...
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"In 2016, retailers should embrace ...
"In 2016, retailers should embrace connected mobile POS devices as they create great optionality through apps that engage directly with customers on their mobile device," commented Dom Morea, SVP of business development for First Data.
Events | Past Keynoters | BIA/Kelsey
Dom Morea, SVP, First Data
First Data | Mobile Payment Magazine
"Mobile banking is an important stepping stone on the path to full mobile commerce," said Dom Morea, First Data division manager of Mobile Commerce Solutions.
First Data Management and First Data Executives
Senior Vice President , Advanced Solutions and Innovation
As for open, non-issuer programs, "the ...
As for open, non-issuer programs, "the possibilities are endless," says Dom Morea, senior vice president of advanced solutions and innovation for global payment processing company First Data.
One possible reason: Banks may not be the first place consumers turn to hunt for deals, says Morea
"There isn't always the natural connection in consumers' minds and behaviors between online banking and shopping deals," he
When it comes to non-issuer programs, there are different reasons consumers might not sign up: While banks already have their customers' card numbers, other companies offering card-linked offers don't, meaning consumers have to give their information to yet another entity.
"Keying in your card can simply be too cumbersome or time consuming for some participants," Morea
So what could make card-linked offers more palatable?
The system is already pretty seamless, but certain things could make it more so.
With some programs, you have to log in, select deals, shop and then wait for a few days for a confirmation that you claimed the deal correctly.
predicts real-time notifications of deals on consumers' mobile devices, faster statement credits and immediate confirmation that the deal was successful (either as a text or a notation on the receipt) could make card-linked offers more attractive.
OfferWise program (which is used by a variety of merchants and non-issuing card-linked offer publishers) protects cardholder information so that the merchants and companies using Offerwise can't see it, Morea
"I also mention to people that card-linked offer programs should only ask for their card number - not expiration, billing ZIP or CVV number," Morea