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100 North Rodney Parham Road Suite 1 B
Little Rock, Arkansas 72215
ARCA Studios offers you:over 100 non-union voices (men, women, children, teens), several of whom have been heard on national spots 1 YEAR BUY-OUTS on all broadcast talent fees national quality production 4 digital studios experienced Sound Designers reaso ... more
er, Past President
SMEI - Sales & Marketing Executives International, Inc.
What do you say?Once you know who you're talking to, you can start to figure out what you want to say to them.Often, the simplest message is the best message."You should really only talk about one specific thing in each commercial," suggests Marendt."If you put in too many points, the mind just can't pick up all that stuff." Instead, aim for a message that features one or two highpoints of your business, along with your name and location, and leave it at that."Business owners always want to put in their phone number, but how many listeners are going to write down a phone number?"Marendt says."You want them to remember your name, and possibly where you're located, but if they remember your name and your offer, that's the important thing."By focusing on just a few keys points, it also makes it easier to get your message across in the short time frame of most radio ads."Typically ads run 30 or 60 seconds and in that time, you have to paint a nice word picture and get some emotion in there as well," Marendt says.