"This fence is a response to what consumers want," said Dick Cantley of GeoMatrix, developer of EverIron fencing.
"They want it to look and act like the real thing, but they just say no to maintenance.Baby boomers would rather do anything than scrape, sand and paint metal."
Tough engineering polymers first surfaced in automotive applications where strength, rigidity and heat-resistance was desirable, such as roof racks and battery trays.Cantley
, a 15-year veteran of the home product plastic business, said fences are a logical use for these polymers.
Home store behemoth Lowe's approached GeoMatrix
about a black nonmetal alternative to wrought iron, which was expensive and difficult for do-it-yourselfers to install and maintain."There had been plastic fences, but making a black plastic fence was a problem," Cantley
While some homeowners might balk at the idea of nonmetal fencing, Cantley
readily accepted what he
calls "the 10-foot challenge."
"We'll put EverIron polymer fencing next to wrought iron any day," Cantley
"Customers call us to say they like the fence because there's literally nothing to do once it's installed," says Cantley