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This profile was last updated on 8/12/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Dianne M. Durkin

Wrong Dianne M. Durkin?

President and Founder

Phone: (603) ***-****  HQ Phone
Email: d***@***.com
Loyalty Factor LLC
579 Sagamore Ave Unit 109
Portsmouth , New Hampshire 03801
United States

Company Description: Loyalty Factor, the consulting firm she founded in 1996, employs what Durkin describes as a "core" of five full--time trainers and consultants, and another five...   more


  • Masters Degree , Mathematics
  • MBA Program
    Daniel Webster College
  • MBA Program
    Plymouth State University
  • Rivier College
  • Master's Degree , Mathematics
    Duquesne University
170 Total References
Web References
Find HR-Talent-Management Experts - ExpertFile, 11 July 2015 [cached]
Dianne Durkin
President & CEO
Loyalty Factor
SHRM - Promoting Volunteerism Can Reap Rewards for Employers | In The News, 29 Jan 2015 [cached]
"Employee loyalty will drive your customer loyalty, which will drive your brand recognition," said Dianne M. Durkin, president and founder of the Loyalty Factor, who has spoken at Society for Human Resource Management conferences.
A workplace volunteer program is one way to earn that employee loyalty. In addition, it can be a recruitment factor, especially for Generation Y, said Durkin. She is an adjunct professor in the School of Management at the University of Massachusetts Lowell, the MBA program at Plymouth State University and Daniel Webster College.
"Gen Y is only looking for organizations they feel are working for the betterment of the world," she said of those born in the mid-1980s who are entering the workforce. "They want to make money, they also want to do a good job, and they also want a balance in life and feel like they're contributing to society."
She pointed to a spring 2010 undergraduate class at Lowell on the leadership process in which each of her students gave a 45-minute presentation on a company of their choice. One student studied Starbucks, another Target, a third Dunkin' Donuts and another Coca-Cola.
"They measured the quality of the leadership practices of that company based upon what [the company] contributed or what [it] did in the philanthropic area," including charitable donations and giving employees time to volunteer, she said.
To her surprise, four Generation Y students spent a majority of their presentations on their subject's philanthropic efforts.
"If I had done this eight years ago they would not have spent this much time on the philanthropy [aspect]," focusing instead on profits and shareholder value, Durkin observed.
Pride in one's employer reaps benefits in attracting and retaining employees, she said.
Durkin says implementing a workplace volunteer program is a great way for HR to build its credibility and be viewed as proactive within the organization.
The Ithaca Journal - Businesses seek to bridge generation gaps in management | In The News, 29 Jan 2015 [cached]
Dianne Durkin, president of Loyalty Factor in Portsmouth, N.H., said that contrary to the OfficeTeam survey findings, she's hearing that tension between Generation X bosses overseeing baby boomer workers is "causing tons of conflict."
"We're getting into the X-ers now who are in their mid-30s who are being promoted, so we're getting older workers working for the younger people," said Durkin, who has been researching the topic for the past six years.
She said baby boomers are "workaholics" who define themselves by their work and performance, and want to be appreciated for their time and effort.
Gen-Xers, Durkin said, want more of a work-life balance, are unafraid of questioning authority and crave instant feedback.
"The best way to work together is to communicate to one another and learn from one another," she said.
MAC News World - Social Media Adventures in the New Customer World | In The News, 29 Jan 2015 [cached]
"Organizations should be aware that while engaging in social media may leverage their customer service, poor customer service can now be more harmful than ever, as customers can take their grievance global and change public perception of a brand with a click of the mouse," Dianne Durkin, founder and president of Loyalty Factor, told CRM Buyer.
"Customer care via social media is a viral movement -- both positive and negative," she said.
Workforce Management - Recruiters Can Find an Untapped Source of Talent | In The News, 29 Jan 2015 [cached]
Dianne Durkin, president of Loyalty Factor, a consulting and training firm, says companies are finding a need to recruit stay-at-home parents "because of the need for experienced people, the present lack of talent and expertise and also the increased desire for individuals to have a balanced life."
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