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This profile was last updated on 4/8/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Dianne M. Durkin

Wrong Dianne M. Durkin?

President and Founder

Phone: (603) ***-****  HQ Phone
Email: d***@***.com
Local Address: New Castle, New Hampshire, United States
Loyalty Factor LLC
579 Sagamore Ave Unit 109
Portsmouth , New Hampshire 03801
United States

Company Description: Loyalty Factor, the consulting firm she founded in 1996, employs what Durkin describes as a "core" of five full--time trainers and consultants, and another five...   more


  • Masters Degree , Mathematics
  • MBA Program
    Daniel Webster College
  • MBA Program
    Plymouth State University
  • Rivier College
  • Master's Degree , Mathematics
    Duquesne University
171 Total References
Web References
SHRM - Promoting Volunteerism Can Reap Rewards for Employers | In The News, 29 Jan 2015 [cached]
"Employee loyalty will drive your customer loyalty, which will drive your brand recognition," said Dianne M. Durkin, president and founder of the Loyalty Factor, who has spoken at Society for Human Resource Management conferences.
A workplace volunteer program is one way to earn that employee loyalty. In addition, it can be a recruitment factor, especially for Generation Y, said Durkin. She is an adjunct professor in the School of Management at the University of Massachusetts Lowell, the MBA program at Plymouth State University and Daniel Webster College.
"Gen Y is only looking for organizations they feel are working for the betterment of the world," she said of those born in the mid-1980s who are entering the workforce. "They want to make money, they also want to do a good job, and they also want a balance in life and feel like they're contributing to society."
She pointed to a spring 2010 undergraduate class at Lowell on the leadership process in which each of her students gave a 45-minute presentation on a company of their choice. One student studied Starbucks, another Target, a third Dunkin' Donuts and another Coca-Cola.
"They measured the quality of the leadership practices of that company based upon what [the company] contributed or what [it] did in the philanthropic area," including charitable donations and giving employees time to volunteer, she said.
To her surprise, four Generation Y students spent a majority of their presentations on their subject's philanthropic efforts.
"If I had done this eight years ago they would not have spent this much time on the philanthropy [aspect]," focusing instead on profits and shareholder value, Durkin observed.
Pride in one's employer reaps benefits in attracting and retaining employees, she said.
Durkin says implementing a workplace volunteer program is a great way for HR to build its credibility and be viewed as proactive within the organization.
The Ithaca Journal - Businesses seek to bridge generation gaps in management | In The News, 29 Jan 2015 [cached]
Dianne Durkin, president of Loyalty Factor in Portsmouth, N.H., said that contrary to the OfficeTeam survey findings, she's hearing that tension between Generation X bosses overseeing baby boomer workers is "causing tons of conflict."
"We're getting into the X-ers now who are in their mid-30s who are being promoted, so we're getting older workers working for the younger people," said Durkin, who has been researching the topic for the past six years.
She said baby boomers are "workaholics" who define themselves by their work and performance, and want to be appreciated for their time and effort.
Gen-Xers, Durkin said, want more of a work-life balance, are unafraid of questioning authority and crave instant feedback.
"The best way to work together is to communicate to one another and learn from one another," she said.
Listen to podcast with Dianne Durkin, president, Loyalty Factor, about Ten Critical Steps to Achieving Magnetic Leadership | Hispanic Marketing & Public Relations website and podcast, 17 Dec 2014 [cached]
Listen to podcast with Dianne Durkin, president, Loyalty Factor, about Ten Critical Steps to Achieving Magnetic Leadership
Dianne Durkin, president, Loyalty Factor
Dianne Durkin, president, Loyalty Factor
A podcast interview with Dianne Durkin, president, Loyalty Factor is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, she discusses Ten Critical Steps to Achieving Magnetic Leadership with Elena del Valle, host of the podcast.
Dianne is also founder of Loyalty Factor, a consulting and training company. Her background includes finance, direct sales, international marketing and training and development.
MAC News World - Social Media Adventures in the New Customer World | In The News, 29 Jan 2015 [cached]
"Organizations should be aware that while engaging in social media may leverage their customer service, poor customer service can now be more harmful than ever, as customers can take their grievance global and change public perception of a brand with a click of the mouse," Dianne Durkin, founder and president of Loyalty Factor, told CRM Buyer.
"Customer care via social media is a viral movement -- both positive and negative," she said.
The Washington Post - Wanted: Fully Engaged Employees | In The News, 29 Jan 2015 [cached]
"People are disillusioned with the economy and the fact that many of them are having to do more work with fewer people, thanks to layoffs," says Dianne Durkin, president of Loyalty Factor LLC, which consults with businesses on change management, employee loyalty and customer loyalty programs. "You would think employees would be more engaged because of the economy, but I don't think anybody is."
And a lack of engagement among employees is costly for small businesses, leading to high turnover rates, shaky leadership and a dearth of good ideas. "What happens is you don't get the creativity and the innovation," Durkin says.
After the program's end, Hoffman saw a 10-point increase on customer satisfaction surveys, as well as increases in employee satisfaction surveys."When you ask employees for their input in solving business issues, it is absolutely amazing what they will come up with," Durkin says.
Simply understanding and being reminded of the company's mission can help employees stay engaged, Durkin says. "Your work force needs to understand what your purpose in life is, beyond making money," she says.
Durkin recently worked with a furniture manufacturing company with plans to triple revenues and output within the next few years. While she wanted to help motivate employees about management's plans, she also wanted to make sure they knew that they weren't overlooked in the quest for greater profits and that their roles in the process had been considered. "It's great to announce those plans, but people making eight, 10 or 15 dollars an hour can't identify with umpteen million dollars," Durkin says.
"If they just meet the goal, they get a no-frills meal, but if they exceed the goal by a certain percentage, I take them to a higher end restaurant and get whatever they want.""It doesn't take much to get someone motivated," Durkin says.
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