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Director of Marketing and Communications
B/E Aerospace , Inc.
Direct Phone: (336) ***-****
1400 Corporate Center Way 1400 Corporate Center Way
Wellington, Florida 33414
B/E Aerospace is the world's leading manufacturer of aircraft cabin interior products and the world's leading distributor of aerospace fasteners and consumables. more
"We have used these important, key dimensions for three years now so we're actually able to benchmark just how perceptions and attitudes have changed over time," said Shoemaker.
"Clearly, by measuring before and after the meeting, we can tie some sort of direct correlation with the meeting.
This surveying methodology has allowed us to track how we are impacting dealers' perceptions and attitudes."
According to Shoemaker, International Truck and Engine's executive management now has a better grasp on the financial and business impacts of each dealer meeting.
"It has helped put the meeting in a different perspective with executive management because, prior to this, there wasn't a return on our investment or a return-on-event," Shoemaker began.
"Now, I can show them empirical evidence that the meeting and the money that was spent was well-spent, and there was a tangible benefit from it.
So, I certainly think it has given the meeting some credibility."
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