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Wrong Diane Shoemaker?

Diane M. Shoemaker

Director of Marketing and Communications

B/E Aerospace , Inc.

Direct Phone: (336) ***-****       

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B/E Aerospace , Inc.

1400 Corporate Center Way

West Palm Beach, Florida 33414

United States

Company Description

B/E Aerospace is the world's leading manufacturer of aircraft cabin interior products. B/E Aerospace designs, develops and manufactures a broad range of products for both commercial aircraft and business jets. B/E Aerospace manufactured products include a ... more

Find other employees at this company (5,824)

Background Information

Employment History

Director of Dealer and Brand Communications

International Truck and Engine Corporation

Director, Marketing Communications

Cooper Industries , Ltd.

Director, Dealer and Brand Communications

Navistar International Corporation

Web References (3 Total References)

News and Events [cached]

Diane Shoemaker International Truck and Engine (630) 753-2977

News and Events [cached]

Diane Shoemaker International Truck and Engine (630) 753-2977

MeetingMetrics [cached]

Diane Shoemaker, director of dealer and brand communications for International Truck and Engine Corporation, is another GuideStar client who believes the value of meeting measurement is far-reaching. Each year, International Truck hosts a 650-person dealer meeting and for the past three years, the company has found pre- and post-meeting measurement to be key in creating successful meetings.

"We have used these important, key dimensions for three years now so we're actually able to benchmark just how perceptions and attitudes have changed over time," said Shoemaker. "Clearly, by measuring before and after the meeting, we can tie some sort of direct correlation with the meeting. This surveying methodology has allowed us to track how we are impacting dealers' perceptions and attitudes."
According to Shoemaker, International Truck and Engine's executive management now has a better grasp on the financial and business impacts of each dealer meeting.
"It has helped put the meeting in a different perspective with executive management because, prior to this, there wasn't a return on our investment or a return-on-event," Shoemaker began. "Now, I can show them empirical evidence that the meeting and the money that was spent was well-spent, and there was a tangible benefit from it. So, I certainly think it has given the meeting some credibility."
As for her experience with GuideStar, Shoemaker says the research firm's service is unmatched.
"Our experience has been so positive with GuideStar Research that I would recommend them without reserve," she said.

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