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Last Update

2009-02-23T00:00:00.000Z

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Background Information

Employment History

President

The CMM Group LLC

Founder and Partner

The CMM Group LLC

Instructor for Marketing and Sales Alignment Training

American Marketing Association

Executive

Corporate Visions Inc

Instructor for Marketing and Sales Alignment Training

Corporate Visions Inc

Member, Executive Team

Corporate Visions Inc

President and Co-founder

Customer Message Management LLC

Increasing Marketing's Impact

Customer Message Management LLC

Vice President Services

Ventaso , Inc.

Vice President Client Services

Ventaso , Inc.

Vice President of Professional Services

Ventaso , Inc.

Affiliations

Founder
The CMM Group LLC

Member
American Marketing Association

Co-Founder
CMM Forum LLC

Education

MA
Organizational Communication

BS
Clinical Sciences , Nuclear Medicine

BS Clinical Sciences , Nuclear Medicine

Web References (37 Total References)


CMM Forum

www.cmmforum.com [cached]

Diane Emo CMM Forum

...
Diane Emo Diane is co-founder of the CMM Forum, president of CMM Group, and co-author of the first book on CMM - Customer Message Management: Increasing Marketing's Impact on Selling. Diane co-developed the Customer Message Management™ (CMM) approach for creating more customer-focused messaging and sales-ready marketing, communications and sales support. She has led Customer Message Management initiatives for world-class companies such as Caterpillar, HP, SAS Institute, ExxonMobil Chemical, AmerisourceBergen, Experian, Covance, ChartOne, IBM, Cisco, and others.
We all have our sweet spots in our given fields. Diane's sweet spot is improving marketing and sales performance - helping marketing organizations create messages that are compelling and real to customers, helping sales use the messages to consultatively talk with customers, and helping companies integrate marketing and sales functions to better drive revenue.
Given her focus on training, Diane coined the term "Conversational Competency™" to define how organizations can use their messaging in training to help salespeople quickly gain fluency, credibility and confidence in their customer conversations.
With over 14 years of experience in sales training design and development, and the last 5 years focused on Customer Message Management, she frequently trains, consults, and creates new practical ideas for further integrating marketing and sales.
Prior to founding CMM Forum and CMM Group, Diane led a sales and marketing company that specialized in sales competency, product sales strategy, marketing communications and sales training for clients including Eastman Kodak Company, GE Medical Systems, Rockwell Automation and Heidelberg Digital.
Diane has a BS Clinical Sciences, Nuclear Medicine and an MA in Organizational Communication with emphasis on instructional design. She is a member of the American Marketing Association (AMA) and the American Society for Training and Development (ASTD).


AMA Event: Integrating Marketing and Sales — San Francisco American Marketing Association

www.sfama.org [cached]

Diane Emo, PresidentCustomer Message Management, LLCdemo@customermessage.com

Diane Emo is President of CMM Group, the executive sponsor for the CMM Leadership Forum and the co-author of the book titled "Customer Message Management: Increasing Marketing's Impact on Selling" (Tim Riesterer and Diane Emo, Thomson South-Western, 2006).Diane Emo is President of CMM Group, the executive sponsor for the CMM Leadership Forum and the co-author of the book titled "Customer Message Management: Increasing Marketing's Impact on Selling" (Tim Riesterer and Diane Emo, Thomson South-Western, 2006).
...
Diane has 20 years of marketing/sales support, sales training, and sales performance experience.As a founder and Partner of CMM Group, Diane co-developed the concepts, processes, tools and marketing integration strategy for Customer Message Management.She has a BS Clinical Sciences, Nuclear Medicine and an MA in Organizational Communication with emphasis on instructional design.Diane is a member of the American Marketing Association (AMA) and the American Society for Training and Development (ASTD).
...
"Diane was a superb facilitator and always treated the participants with a lot of respect and positive reinforcement - she had a very good understanding of our business and challenges."


CMM Group

www.customermessage.com [cached]

Diane Emo

...
Diane is co-founder of the CMM Forum, president of CMM Group, and co-author of the first book on CMM , Customer Message Management: Increasing Marketing's Impact on Selling. Diane co-developed the Customer Message ManagementÔ (CMM) approach for creating more customer-focused messaging and sales-ready marketing, communications and sales support. She has led Customer Message Management initiatives for world-class companies such as Caterpillar, HP, SAS Institute, ExxonMobil Chemical, AmerisourceBergen, Experian, Covance, ChartOne, IBM, Cisco, and others.
We all have our sweet spots in our given fields. Diane's sweet spot is improving marketing and sales performance , helping marketing organizations create messages that are compelling and real to customers, helping sales use the messages to consultatively talk with customers, and helping companies integrate marketing and sales functions to better drive revenue.
Given her focus on training, Diane coined the term "Conversational CompetencyÔ" to define how organizations can use their messaging in training to help salespeople quickly gain fluency, credibility and confidence in their customer conversations.
With over 14 years of experience in sales training design and development, and the last 5 years focused on Customer Message Management, she frequently trains, consults, and creates new practical ideas for further integrating marketing and sales.
Prior to founding CMM Forum and CMM Group, Diane led a sales and marketing company that specialized in sales competency, product sales strategy, marketing communications and sales training for clients including Eastman Kodak Company, GE Medical Systems, Rockwell Automation and Heidelberg Digital.
Diane has a BS Clinical Sciences, Nuclear Medicine and an MA in Organizational Communication with emphasis on instructional design. She is a member of the American Marketing Association (AMA) and the American Society for Training and Development (ASTD).


The American Marketing ...

www.articlemarketing.reprintarticlesite.com [cached]

The American Marketing Association (AMA) has tapped Corporate Visions, executive Diane Emo as the instructor for its Marketing and Sales Alignment training and educational series.


Corporate Visions Inc. Executive Team

www.corpv.com [cached]

and Diane Emo

In today's complex market, product advantage is fleeting.

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