Diana Blackwell , vice president of Wachovia , remembers that when the idea of sponsorship first came up , Wachovia professionals were excited about lending support to an original American art form like jazz
.There tends to be a perception that Spoleto is an elite festival , Blackwell
says.Wachovia Jazz is eclectic , an American and democratic art form.You can get into so many forms : big band , bebop , fusion and on and on..
Wachovia's sponsorship does not encompass selecting artists.That's Michael Grofsorean's job.And when it comes to jazz , Spoleto wants only the cream.
Every year , Wachovia has developed a design for merchandise , notes Blackwell
.Our 1997 T-shirt design , Cool Cats , won the 1998 How International Design Awards Recognition..
Our way of thinking is that the public expects and deserves corporations to share their resources for quality of life , says Blackwell
.It's a way of giving back to the community by contributing to quality.Wachovia doesn't see the arts as a luxury.It's necessary for a well rounded , full life..