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Background Information

Employment History

Director of Marketing
Hart InterCivic Inc

Corporate Marketing Manager
Hart InterCivic Inc

Marketing Specialist
Hart InterCivic Inc


Web References (16 Total References)

97 Degrees West

www.97dwest.com, 25 April 2011 [cached]

Diana Arney, Director of Marketing, Hart InterCivic

Standing out from the crowd - 2006-02-27

austin.bizjournals.com, 27 Feb 2006 [cached]

"We said, 'We're going to make a better product that addresses election issues from the beginning,'" says Diana Arney, Hart InterCivic's corporate marketing manager."We weren't doing it because someone told us we had to; we were doing it because it needed to be done."

It's no surprise, then, that when Hart InterCivic faced the challenge of developing a better company Web site, Arney's thought process worked in a similar forward-thinking manner.
When Arney first joined Hart InterCivic several years ago, she says, the company Web site was outdated and difficult to navigate.She focused on what the company needed from its Web site: a clear and concise communication tool that would brand the company and renew its image.
"I thought, 'We've got to define better what it is we do and how we do it,'" Arney says.
"I think a lot of companies have the problem with internal jargon getting onto the Web site, and that doesn't help you or your customers, because they don't know what all that jargon means.And then, before you know it, your Web site can become a black hole of money."
Arney's first step was to gather a nontraditional internal team, that even included warehouse workers, to discuss what Hart InterCivic needed in a Web site.
"We came up with a look and feel that says in simple English what we do: elections," Arney says.

FGTC 2001 | 10th Annual Florida Government Technology Conference

www.fgtc.com, 20 June 2000 [cached]

Diana ArneyMarketing SpecialistP.O. Box 89649Austin TX 78708-0649Phone : 512/252-6413FAX : 512/252-6466E-mail : darney@hartis.comWeb Page : http : //www.hartis.com/Booth ( s ) : 212

Hayes Computer Systems

Testimonials - Direct Impact Enterprises - Fredericksburg, Virginia

direct-impact.com, 9 Feb 2011 [cached]

Diana Arney- Director of Marketing, Hart InterCivic

Corporate Affiliates

www.nass.org, 10 Nov 2010 [cached]

Diana Arney 15500 Wells Port Drive Austin, TX 78728 800-223-4278 512-252-6466 Fax This e-mail address is being protected from spambots.

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