Pearls and Emeralds dream of going Diamond, Dexter Yager
is a 24-carat
From Charlotte he
sits atop half of Amway's
global sales network of 2
distributors sold $2 billion worth of soap,
cosmetics and other items last year -- an output greater than the
gross national products of 39 nations.
renown within Amway
remains little-known in
influence is growing.
Last year he
helped Republican -- and Amway distributor -- Sue Myrick
raise about $200,000 from distributors, the Yager family and
employees, almost a third of all she
got in winning her
network also raised money for other conservatives across the
And growing real estate holdings make his
family one of Mecklenburg
largest noncommercial property owners and apartment
, 55, success is not unblemished.
A suit filed in Philadelphia last year alleges that he
Free Enterprise," says Yager
profits twice from distributors by
"I'm very hurt by what happened," Yager
But relationships are what Yager
says his Amway
is all about.
"If you work just for money, you'll reach a point where you may have
enough and you'll let up," he
"We build relationships, and
people don't normally quit on people who love them."
To distributors hoping to move up the sales ranks to Ruby, Pearl,
Emerald and Diamond, Yager
nurtures the relationship with advice on
everything from spiritual needs to sex.
"I'm writing about things that made the difference in my life," he
Except for the jewelry.
income at "several million."
it at more than $10 million a year in 1991.
, the man who
Dexter Royal Yager was born in 1939 in Fulton N.Y., just north of
Syracuse and, as it happened, down the road from Dexterville.
was named for his
mother, a Dexter, and his
to teach me how to get a job, and Dexter
taught me how to really live
still relishes "counseling" sessions with Yager
"Mentally broke is a term Dexter
uses to say that if you have a dream
Often it comes wherever Yager
happens to be.
attrition is so high, Yager
offers an all-embracing support group to
fight any distractions that might snuff out the fire to sell.
That's why to his
Amway distributors, he's
more than a business
a family friend and self-help guru.
, then a casual
acquaintance, walked out to Cowart's motor home.
. . . sat down with my wife and me 30-45 minutes and helped
sister, Dexter Yager
says: "Lillian is a sweet person, but when
A 1991 letter signed by Dexter
and their mother warned Leonard that any attempted visit would
says the warning was his
Family Limited Partnership and Dexter Yager and Family Enterprises.
went bankrupt, Yager
began to pare his
"If it ain't family, if it ain't the kids, nobody's going to take care
of your house like you do," says Yager
Don Hevener, a partner once sued by Yager, suggests Yager can play
A few years ago, Yager
joined some Amway friends in a group that
religion as openly as the Christian flags that
flutter outside Internet offices.
runs a Christian camp for children of top distributors.
the nonprofit Yager Freedom Foundation
spent $212,000 on religious
services at rallies.
once wrote: "The best hug you can give your
children is a relationship with Jesus Christ."
donated royalties of an early book to PTL Television Network.
"Being around Dexter
is seeing a sermon rather than hearing one,"
has little time for rest.
A few years ago he
took a reporter on one of his
, the total price is always one more recruit, one more rally.
"I plan to run as hard as I can 'til the day I die," he
distributor, Dexter Yager
, has built a worldwide network of 1 million
independent salespeople and a huge motivation-building sideline.
estimates the dropout rate at 50 percent.
distributors, you'd think Dexter Yager
would have enough to do.
also found time to be an author, developer, motivator, self-help-
guru and political fund-raiser.
"Everything in life," he
says, "is selling."
proved that if
leased a home to Jim and Tammy Ministries.