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Wrong Dexter Yager?

Dexter Royal Yager

Super Salesman

Robin Lionheart

Email: d***@***.com


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Robin Lionheart

Company Description

TTT�pa�ojn far Robin Lionheart, inkluzive la Kronologio de Kvendoro kaj HTML 4.0 Konformoprovo de Robin....more

Background Information

Employment History

Super Salesman




Liberty University

Member of the Board of Trustees


Executive Member


high school degree

Web References(174 Total References)

AUS: Heckart Lawsuit [cached]

"In 1985 two distributors sued Bill Britt, Dexter Yager and Amway Corp. among others in the state of Washington, alleging they were 'brainwashed' into purchasing enormous amounts of motivational materials.
corporation; DEXTER YAGER and ) after alleged to have been performed by Dexter Yager were done dividually and on behalf of his marital community and as a presentative and agent of Amway Corporation. IV. Yager, Britt and Renfrow and got to know these defendants and "Yager line" plan. XIX. Through the actions and statements as aforesaid defendants

AUS: My Subpoena Collection [cached]

3. EED will produce to Amway's attorneys on the "eyes only" basis computer records of each file containing the terms "Amway", "Touchton", "Van Atter", "Yager", "Gooch", Or "Flanery" (all either parties or material witnesses in Touchton case) and "E.L. Clark Speese" (Touchton's attorney).

AUS: The Tools Scam [cached]

A frequent topic of debate regarding Amway are the "tools"--tapes, books and rallies--that Dexter Yager, Bill Britt and leaders of other Amway distributor groups move through their downlines.
Amway distributors generally claim that 1) neither Britt, Yager, nor anyone else makes any significant amount of money from the sale of these tools, or 2) that they do make a lot of money from the sale of tools, but that the tools are absolutely necessary to achieve success in Amway. Dexter Yager, for example, from Rome, N.Y., is a distributor whose "downliners"--distributors downstream, who generate commissions for him--account for perhaps a third of Amway's direct-sales volume. He guesses his non-Amway tape-book-rally business brings two-thirds of his annual income--roughly $1.5 million. The most important thing is your attitude"--Amway super salesman Dexter Yager. * According to a recent three-part article on Yager in the Charlotte Observer, things don't seem to have changed much since the Detroit Free Press article. The hub of Dexter Yager's worldwide empire is a bustling factory on South Boulevard. The $35 million-a-year spin- off of Yager's Amway business generates consistent profits and persistent problems. Yager's network of 1 million distributors -- Amway's largest -- provides a ready-made market for the Yager motivation sideline. Yager says his "support system" strengthens Amway sales, but ex- distributors argue that its central focus is selling to the sales force. Dexter Yager said his Amway and Internet businesses give him an income of "several million" a year. He said he makes more from Amway sales than Internet profits, but stays too busy to track his income. Yager calls Internet "a very successful venture." "It sounds like Mr. Yager has made a lot and he's forgetting these people who are in need of extra money to make ends meet." Five former distributors sued Yager, his companies, a key operative, and the Amway Corp. last year, contending that they were misled about the costs, profitability, and chances of succeeding in Amway. "I have never coerced anybody to buy anything that I made money on," said Dexter Yager. TAPES HELPED, YAGER SAYS The 55-year-old multimillionaire said he became interested in motivation because he needed a boost when he first began selling Amway 31 years ago. He said he experienced an initial flurry of business before he hit several years of uneven results. "My first three years in the business I never read a positive-thinking book. I never listened to a tape," he said. "I was dealing with big dreams one day and discouragement the next," he said. "And I didn't know how to get it together." Yager said it helped him to read positive-thinking books. In the 1970s, he began selling them to his network. Then he began writing his own books -- he's produced 12 -- and recording his speeches. In 1980, he and his family formed a corporation called Freedom Distributing. It became Internet Services Corp. in 1989 and by that time, three of Yager's seven children -- Doyle, Jeff and Steve -- were running it. "I think Dexter had the right idea with the communications system," he said. There are some (but not all) of my reasons for believing that Bill Britt, Dexter Yager, and other Amway high rollers are making most of their money selling motivational tools rather than Amway products.

AUS: Hayden Lawsuit [cached]

CONTINUING DISTRIBUTOR EDUCATION; : 6. Defendant Dexter Yager ("Yager") is an executive member of the ADA. 7. Yager also promotes Amway distributorships and distributes Amway products through a network of thousands of individuals who are within Yager's line of distributorship within Amway. 8. Yager operates his distributor network as defendant Yager Enterprises. Defendants were recruited by individuals within Yager's distribution network and acted as distributors of distributorships and products produced and marketed by both Amway and Yager Enterprises. Yager sells these tools, rallies, and distributorships solely to, and through, his downline distributors. 13. The defendant Wilsons d/b/a Wilson International Networking participated in the creation of materials for sale by Yager Tools; organized and participated in rallies promoted by Yager Tools; and advertised, marketed and distributed tools and rallies produced by Yager Tools. 14. The defendant DiSalvatores d/b/a Distributed Network Marketing ("DNM") and Distributed Marketing Technologies ("DMT") advertised, marketed and distributed tools produced by Yager and Yager Tools; advertised, and marketed rallies organized and produced by Yager, Yager Tools, the Wilsons and Wilson International Networking; and advertised, marketed, and organize rallies produced by the DiSalvatores. 15. The DiSalvatores and Wilsons also participated in rallies organized or authorized by Yager, Yager Tools, Wilsons, and Wilson International Networking and sold interests in Yager, Yager Tools, and Wilson International Networking. 16. The defendants identified in paragraphs twelve through fifteen above are herein collectively referred to as "the Tools Defendants." 17. Yager acted individually and as the agent of Amway, Yager Enterprises and Yager Tools at all times relevant herein. G. all of the defendants, between 1993 and 1997, represented, both orally and through written materials, that purchase of "tools" and attendance and promotion of rallies organized by Yager, the Wilsons, and the DiSalvatores was "vital" to plaintiffs, success as Amway distributors or would "insure" plaintiffs' success as Amway distributors; and C. Yager prohibited Amway distributors within his network from producing and/or selling and/or distributing any motivational products similar to defendants, products to any other person or entity within Amway, including the Yager organization, citing that "we were not allowed to compete with Dexter"; D. Yager prohibited Amway distributors within his Amway network from purchasing motivational products from any individual or entity at any price other than the price established by Yager; E. Yager prohibited Amway distributors within his network from re-selling tools to any individual or entity at any price other than the price established by Yager, Wilson or DiSalvatore; and 61. The DiSalvatores threatened the Haydens that, if they refused to comply with Yager's alleged prohibitions, the Yager network would withdraw all support from the Haydens' Amway organization and destroy the Haydens, credibility with their recruits, citing "if it comes to a dispute between a Diamond and a Direct, the people will believe the Diamond". 65. In addition, Yager and Yager Tools permit Diamond Distributors to speak at Yager rallies for which they earn substantial profit. They are allowed to control their rallies and their prices. 66. In order to induce the Haydens to purchase the large volumes of Amway products, the DiSalvatores Represented to the Haydens that their purchase constituted an investment in the "tools business." 67. The DiSalvatores represented that, upon earning the status of Amway Direct Distributor, Yager would grant the Haydens an irrevocable interest in the "tools business." 68. The DiSalvatores explained that Yager pays each Direct Distributor within his Amway network a profit share of every tool sold to the Direct Distributor's downline network. 74. However, during this time, the DiSalvatores represented that Yager prohibited Direct Distributors within his network from re-selling tools to any individual or entity at any price other than the price established by Yager, Wilson and DiSalvatore. 75. Moreover, the DiSalvatores represented that Yager prohibited Direct Distributors within his network from purchasing tools from any individual within Amway who was not affiliated with the Yager network. The DiSalvatores represented that the other Amway distributors had agreed with Yager to not sell motivational products to distributors within Yager's network and citing "that no one would sell us tools". 76. The DiSalvatores threatened to withdraw the support of Yager's Amway organization to plaintiffs; refuse to supply plaintiffs with tools or rallies; prevent plaintiffs from obtaining tools from any other individual or entity with the Amway organization;,and to otherwise injure plaintiffs' Amway distributorship if plaintiffs attempted to re-sell defendants' products at any price other than that established by Yager or disclosed the profits to anyone. 88. The Haydens explained to Postma that Yager, through the DiSalvatores, was their only source of motivational products and rallies because no other Amway distributor would agree to sell motivational products to the Haydens. c. defendants' conspiracy is further evidenced by Amway's refusal to assist the plaintiffs to obtain group activity reports to substantiate their allegations that the DiSalvatores, Wilsons, and Yager violated the 10 customer and 70% rule. 234. The actions of Defendants alleged above are in violation C.G.S. S 36b-60 et seq. in that Defendants sold plaintiffs business opportunities in Yager, Yager Tools, Wilsons and DiSalvatores for value.

Pearls and Emeralds dream of going Diamond, Dexter Yager is a 24-carat
celebrity. From Charlotte he sits atop half of Amway's global sales network of 2 million people. His distributors sold $2 billion worth of soap, cosmetics and other items last year -- an output greater than the gross national products of 39 nations. Despite his renown within Amway, Yager remains little-known in Charlotte. But his influence is growing. Last year he helped Republican -- and Amway distributor -- Sue Myrick raise about $200,000 from distributors, the Yager family and employees, almost a third of all she got in winning her U.S. House seat. His network also raised money for other conservatives across the county. And growing real estate holdings make his family one of Mecklenburg County's largest noncommercial property owners and apartment landlords. For Yager, 55, success is not unblemished. A suit filed in Philadelphia last year alleges that he and his Free Enterprise," says Yager profits twice from distributors by "I'm very hurt by what happened," Yager says. But relationships are what Yager says his Amway is all about. "If you work just for money, you'll reach a point where you may have enough and you'll let up," he once said. "We build relationships, and people don't normally quit on people who love them." To distributors hoping to move up the sales ranks to Ruby, Pearl, Emerald and Diamond, Yager nurtures the relationship with advice on everything from spiritual needs to sex. "I'm writing about things that made the difference in my life," he Yager is unassuming. Except for the jewelry. Yager estimates his income at "several million." Forbes magazine put it at more than $10 million a year in 1991. Before Amway, the man who Dexter Royal Yager was born in 1939 in Fulton N.Y., just north of Syracuse and, as it happened, down the road from Dexterville. He was named for his mother, a Dexter, and his grandfather, Royal. to teach me how to get a job, and Dexter taught me how to really live effectively." still relishes "counseling" sessions with Yager. He comes to "Mentally broke is a term Dexter uses to say that if you have a dream Often it comes wherever Yager happens to be. attrition is so high, Yager offers an all-embracing support group to fight any distractions that might snuff out the fire to sell. That's why to his Amway distributors, he's more than a business consultant. He's a family friend and self-help guru. Yager, then a casual acquaintance, walked out to Cowart's motor home. "Dexter . . . sat down with my wife and me 30-45 minutes and helped Of his sister, Dexter Yager says: "Lillian is a sweet person, but when A 1991 letter signed by Dexter and Richard Yager and their mother warned Leonard that any attempted visit would Dexter Yager says the warning was his mother's idea. Family Limited Partnership and Dexter Yager and Family Enterprises. went bankrupt, Yager began to pare his partnerships. "If it ain't family, if it ain't the kids, nobody's going to take care of your house like you do," says Yager. Don Hevener, a partner once sued by Yager, suggests Yager can play A few years ago, Yager joined some Amway friends in a group that Yager displays his religion as openly as the Christian flags that flutter outside Internet offices. He runs a Christian camp for children of top distributors. Since 1991, the nonprofit Yager Freedom Foundation spent $212,000 on religious services at rallies. Yager once wrote: "The best hug you can give your children is a relationship with Jesus Christ." Yager donated royalties of an early book to PTL Television Network. "Being around Dexter is seeing a sermon rather than hearing one," Dexter Yager has little time for rest. A few years ago he took a reporter on one of his nocturnal excursions. For Yager, the total price is always one more recruit, one more rally. "I plan to run as hard as I can 'til the day I die," he once said. distributor, Dexter Yager, has built a worldwide network of 1 million independent salespeople and a huge motivation-building sideline. Dexter Yager estimates the dropout rate at 50 percent. distributors, you'd think Dexter Yager would have enough to do. But he's also found time to be an author, developer, motivator, self-help- guru and political fund-raiser. "Everything in life," he says, "is selling." And he's proved that if Dexter leased a home to Jim and Tammy Ministries. Dexter Yager has had

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