As a stylist to one of the most famous entertainment moguls on the planet, Derek Roche's
job is a wild ride filled with chaotic stories and never a dull moment.
The entertainment mogul Diddy is a man who is known for his
style, and with the help of his
always manages to look fantastic.
Before taking the job as Diddy's stylist, Derek had never traveled outside the United States and now he has traveled the world and met some of the most sought after celebrities on the planet.
connections in the industry through his
ever fascinating job he
remains the same southern boy who dreamed of making it big in the big apple.
The Sean John offices are located just a few blocks from Times Square in the city of Manhattan; this is where I spent my day shadowing Derek
emerges from the silver elevator doors to welcome me to Sean John wearing a black newsboy hat, a robot t-shirt, black skinny jeans and "limited edition" silver metallic converse sneakers.
greets me with a thick southern drawl and wastes no time telling me that he
grew up in North Carolina.
takes me up to the sixth floor, the executive's floor where Diddy's
office is located, he
swiftly expresses that Diddy
is out of the office on business today.
The team that daily surrounds him is regrouping after a hectic schedule due to the Oprah show taping the day before in Chicago.
Derek's large office has a huge jar of green candy canes and two vases of almost dead white flowers on his
sits down in his
chair, perches one leg up on the cushion and swivels.
There are a few scattered Louis Vuitton suitcases and trunks along with a rack of clothing next to his
desk that is for "Diddy's
is smart, confident and extremely charming - he
winks at me while he
fiddles with his
"I hate blackberry's" he
says in his
charismatic southern drawl.
Working for Diddy is a twenty-four hour job, Derek explains "he is very hands on with everything that he does, because I travel and work with him on a daily basis I want to do a good job.
pauses and looks at me, "you have to give three-hundred percent, because one-hundred percent don't cut it these days."
With past internships with Patricia Field and at Vibe magazine
, jobs working production at Ralph Lauren
, and as an editor at both Cargo and Vibe magazines
"developed a strong work ethic in order to survive within this industry.
finally got his
big break when he
was referred to "style Puffy.
After four grueling interviews, Derek
made the cut.
stylist is both an exciting yet extremely difficult round the clock job, one that has many perks aside from traveling and meeting famous celebrities.
"The best part of working for Diddy
is being apart of pop culture," Derek
says as he
looks up at me from typing on his
"Working for him is all about the experience.
Sometimes I get lost in it and I don't realize who Puffy is, then when I see him perform, like when I was literally on the stage at the Princess Diana memorial concert, you realize - wow - I'm working for a mogul.
pauses and swivels in his
chair, "I work for someone who has such a large voice in the world, when he
speaks people listen."
becomes animated, flailing his
hands around as he
explains intricate details of a hot pink python headboard that caught his
Working for Diddy
is not always Cavalli yacht tours and being onstage at the Princess Diana concert, it is strenuous work.
According to Derek the most difficult part of being a stylist is "working against the clock or call time and not getting the samples you want.
sighs and looks at me, with his
thick southern accent he
drawls "that's our mojo.
Alongside the rest of Diddy's
numerous employees Derek's job stands out, he
is the man who helps dress the mogul.
begins to explain "like if he's
on a plane he's
wearing a leisure suit, if he
is in a meeting he's
wearing a suit, tie and cuff links the whole bit.
It's all about being appropriate."
All of the clothes and accessories that Derek pulls for his
boss's approval are then sent to "the closet.
It's like most fashion closets at any magazine, but the difference is this closet is for Diddy's
personal use only.
The closet is an array of designer shoes, hats, sunglasses, shirts, jackets, pants, sweaters and ties all located in one room.
The room that holds all of these designer clothes is right next to Derek's office on the sixth floor of Sean John just feet away from Diddy's
holds up a long gorgeous fur coat, "I love this" he
says as he
hand up and down the fur.
As I am getting ready to leave this fantasyland I ask Derek
future plans include, he
can't be Diddy's
smiles, you know the smile of a daydream, and says "I think I want to venture into film and television, doing costume design.
Then with his
southern drawl discloses "my brother and I are trying to open a store in North Carolina, like our own t-shirt designs and denim boutique.
But for now, he
has conquered the big apple and is known as the man who dresses the mogul.
has one of the most sought after jobs in the fashion industry and he's
just getting started.
I can say I knew Derek