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In August 2012, ABS-CBN business unit and Dreamscape head Deo Endrinal announced it would be serialized, with Martin and Gonzalez in the lead; Malou Sevilla would be at the helm.
Endrinal attributed the program's success to the effort of its creative team to make sure it "catered to audiences of all ages." He said, "While the creatives made sure it talked to 5-year-old kids while writing the script, they likewise saw to it that the show appealed to older viewers. Beneath the tale of the Tagabantay battling the Aswang lies a compelling family story, peppered with romance and adventure." Endrinal added, "Through the show, we tried to showcase the values inherent in everyday Filipino heroes-courage, sense of justice, wisdom, faith and fortitude.
9. Deo Endrinal (ABS-CBN)
"We wouldn't have mounted our Cebu caravan without the help of the Cebuanos who are true-blue kapamilyas all the way," said Deo Endrinal, ABS-CBN vice president for talk, variety and reality.
Deo Endrinal, ABS-CBN vice president for Talk, Variety, and Reality, said as much in a statement he sent to Inquirer Entertainment on Wednesday.Endrinal was reacting to a story published in this section on the same day that said Hero had been dropped from two out of three shows.meeting didn't push through," said Endrinal, "because Star Magic never conducted career-planning meetings with lawyers present."Endrinal argued, "We have never [informed artists and staff members of] program cancellations or reformats via text messages."There were "no clear communications," Endrinal said, "because Henry refused to take calls from the assigned talent handler, Ien Gonzales."The reformat involved retaining only eight SCQ artists per week, Endrinal said.Hero could still be part of the "regular pool of eight ... on a rotating basis," he added.But Endrinal said the "ASAP" reformat began on June 12, or after the Magic Five had fulfilled their yearlong hosting commitments.SCQ celebrated its first anniversary on June 5."ABS-CBN, through contracts with television, Star Cinema and Star Magic, has [delivered] the P2 million cash and contract prizes ... that Hero was entitled to," said Endrinal.Endrinal said a general assembly for cast members, presided by business unit head and "SCQ Kilig Ako!""Henry accompanied Hero during the assembly, but did not join the meeting [afterwards]," said Endrinal.This does not involve the network," Endrinal said in a phone interview on Wednesday.
Her manager, Deo Endrinal, explained to Yes Magazine that "Kris... has always been transparent... [and] there is always an attempt at authenticity."
She also chooses her products wisely. "My mom taught me to place importance on something that the masses can identify with… something of quality as well and is consumer-friendly," she said in one interview. The Kris Aquino brand extends beyond commercials. Not only is she a drama queen but she is also the Queen of All Media, dabbling into different avenues of entertainment from talk shows to game shows, TV dramas, and movies. She also has her own magazine called K and a home collection called K Everyday aside from several business ventures and movies she co-produced.