When Buffalo, N.Y.-based Dynamic Restaurant Operation Inc., a licensed franchisee of T.G.I. Friday's, Denny's
, Papa John's and Krispy Kreme Doughnuts, decided to open a Friday's in Boca Raton, Fla., it knew the necessary criteria based on the 15 Friday's it already owns.
The casual eatery typically is located on 11/2 to 2 acres of land with on-site parking for 125 to 175 cars.Because it draws lunch and dinner customers from a broad consumer base, Friday's tends to be in high-traffic corridors with large shopping malls, office buildings, and easy access to and from residential neighborhoods.
Dynamic had only to find the site, re-create the formula Friday's look-oak interiors, Tiffany-style glass windows, and red-and-white-striped tablecloths and uniforms-and the customers would come.
Would the site have worked if the plan had been to open one of Dynamic's other franchises, such as Denny's
or Papa John's.
Friday's is a destination location, Denny's
is not.People choose to eat at Denny's
on the spur of the moment while driving to and from somewhere else.As a result, the success of any Denny's
depends on a constant flow of car traffic.It also attracts large numbers of senior citizens and families of modest means.
Papa John's, on the other hand, requires no drive-by, impulse traffic.It does, however, need 20, 000 households within a 3-mile radius, the majority of which are solidly middle class with children at home and two working parents who are too tired to cook.
But South Beach draws a young crowd with money to burn.
We try to keep our restaurants at least 10 miles apart, more if they're at interchange locations, says Denny Rouse
, Outback vice president of real estate and development.Other than that, I just look for a busy Olive Garden and move in next door..