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This profile was last updated on 4/21/10  and contains information from public web pages.

Ms. Denie Schach

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SECRETS FROM WOMEN INVENTORS BEHIND FAMOUS HAIR ACCESSORIES© - Accessory Brainstorms
www.accessorybrainstorms.com, 21 April 2010 [cached]
Denie Schach, the inventor of Hairdini™ (a peanut-shaped, bendable hair tool that creates dozens of up-do styles), was always into hair. Since the age of 15, she did the hair of everyone from her mother to prom attendees. She even received a scholarship to go to beauty school. She loved recreating what she saw in fashion magazines and on TV. She had thought about becoming an actress, dancer or fashion designer. As far as being a fashionista, she says "I did get into magazines and love fashion, however money was very tight and I was an immigrant child at a catholic school - my dad a janitor.
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Denie advises future inventors to make sure their "products are things the majority of people would find useful and to price it accordingly.
Denie Schach, the inventor ...
www.bangkoklimo.org [cached]
Denie Schach, the inventor of Hairdini(tm) (a peanut-formed, flexible hair tool that produces a large number of up-do styles), was always into hair. [url= http://worldcupjerseys2014.org]usa world cup jersey 214[/url] We view wallets and handbags at the disposal of folks coming from all age group even boys and girls right now make use of these wallets and handbags with regard to their satisfaction.
Denie Schach, the inventor ...
www.seattlepatentlawyer.com [cached]
Denie Schach, the inventor of Hairdini™ (a peanut-shaped, bendable hair tool that creates dozens of up-do styles), was always into hair. Since the age of 15, she did the hair of everyone from her mother to prom attendees. She even received a scholarship to go to beauty school. She loved recreating what she saw in fashion magazines and on TV. She had thought about becoming an actress, dancer or fashion designer. As far as being a fashionista, she says "I did get into magazines and love fashion, however money was very tight and I was an immigrant child at a catholic school - my dad a janitor.
...
Denie advises future inventors to make sure their "products are things the majority of people would find useful and to price it accordingly.
The Women Inventors Behind Them – Famous Hair Accessories | Inventors Help Inventors
www.georgia-inventors.org [cached]
Denie Schach, the inventor of Hairdini(TM) (a peanut-shaped, bendable hair tool that creates dozens of up-do styles), was always into hair. Since the age of 15, she did the hair of everyone from her mother to prom attendees. She even received a scholarship to go to beauty school. She loved recreating what she saw in fashion magazines and on TV. She had thought about becoming an actress, dancer or fashion designer. As far as being a fashionista, she says "I did get into magazines and love fashion, however money was very tight and I was an immigrant child at a catholic school - my dad a janitor.
...
Denie advises future inventors to make sure their "products are things the majority of people would find useful and to price it accordingly.
North Coast Journal - Jan. 6, 2005: COVER STORY - What's up with your hair?
www.northcoastjournal.com, 6 Jan 2005 [cached]
Another local entrepreneur who hit the big time in the hair business is Denie Schach [photo at right] , inventor of the Hairdini Magic Styling Wand.
Ten years ago, Schach -- a former stylist who had earned a reputation as an "up-do specialist" -- invented the Hairdini to help people recreate her glamorous piles in the comfort of their own homes.The product was an instant sensation, earning slots on home-shopping networks and on late-night TV infomercials.
Though the heyday of the Hairdini may have passed, there is still a steady market -- which proves, Schach said, that what she called the "clean, classic look" of the up-do is one of the few constants of hair fashion.
"It's always thrived, because it's always in," Schach said."It's not going to go out next year.I think that's one of the reasons why, 10 years later, people are still talking about the Hairdini and still ordering it -- because it's basic and classic."
Schach moved from Texas to Eureka three years ago, in order to be closer to family and to the natural beauty of the North Coast.Since then, she has refocused her business somewhat, away from direct-to-consumer marketing campaigns on QVC and the like, and toward wholesale and Internet business.She has also designed a whole series of hair-aids that can create any number of intricate dos -- from buns to braids to beehives.
Nowadays, she wholesales her products through Claire's Boutiques, an international chain, and through her Web site -- www.hairdini.com -- which does between $1,000 and $2,000 of business each month, she said.
"I love living here, but I was really afraid that I wouldn't be able to make it economically," she said."It's still a hard place to make money."
In recent months, she has launched a new television ad campaign, including some spots on local television.The ads are based on a simple catch-phrase -- "Don't get caught by the hair police" -- and are designed to direct customers to her Web site.
Schach will be rolling out three new products in the upcoming year.One, she said, is still top-secret.But she could talk about the other two -- the "Hairdini II," an easier-to-use version of her signature product, and the "Mega-Clipdini," specially designed for people with "very, very big hair."
"I will challenge any hair," Schach said of the latter product.
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