Business Model Development - Dr Delyth Samuel, Manager, Business Development and Strategy, University of Melbourne
Dr Delyth Samuel
believes a key imperative for organisations is that employees are aligned in their understanding of where the organisation is now, where it is headed, and what an individual's contribution in getting there is.
Once the end destination is understood and shared, a business model can help describe how and what is be to achieved.
Outlining your business model is an opportunity to innovate across business processes, associated service delivery and distribution channels.
Each business has a business plan, but as these documentas are often not updated as often as they should be and the speed of change of events, means that it is worth considering how you can quickly generate or update a business model, relevant to current operating conditions.
discusses a book, "Business Model Generation - A Handbook for Visionaries, Game Changers and Challengers", that describes a useful approach to thinking about the overall value proposition of your business.
Utilising a 'business m odel canvas' the key elements of an organisation can be captured visually..
Truly understanding your organisations strategic competitive advantage requires honed insights into your customers and markets.
As well as locating product and service delivery solutions, there is the focus on innovative combinations of key partnerships, customer relations and channels and taking advantage of technology.
concludes with references to a few resources and frameworks that are easy to develop and communicate.