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2013-03-27T00:00:00.000Z

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Wrong Deepak Sirdeshmukh?

Deepak Sirdeshmukh

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School of Business and Management

Bancroft Building

London, Greater London E1 4NS

United Kingdom

Company Description

The School of Business and Management is committed to appointing only the very best candidates to their PhD programmes. To apply you should have a good first degree (BA or BSc Honours or equivalent), at first class standard (or upper second class with cle ... more

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Background Information

Employment History

College of Management

North Carolina State University

Ad Hoc Reviewer

American Marketing Association

Ad Hoc Reviewer

MarketingPower , Inc.

Web References (6 Total References)


Yet online reputation management is full ...

www.reputation.com [cached]

Yet online reputation management is full of gray areas ethically, said Deepak Sirdeshmukh, an assistant professor of business management at N.C. State University.

"The fact that you are able to get personal information about people [on the Internet] is a new phenomenon," he said. "Therefore, that people want to find legal ways to obscure this would be the logical next step."
A problem arises, he said, when people or companies try to mask information related to their jobs.
Some of the personal information online - that was previously unavailable - may be unrelated to a person's performance on the job, like a dispute with a neighbor. In instances like that, Sirdeshmukh said it is understandable that people would want to hide details from future employers.


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www.fastfoodsource.com [cached]

"Hand-spun" helps situate the chains' food in the increasingly popular middle ground between handmade and machine-made products - prepared, but customized, said Deepak Sirdeshmukh, an bottomistant professor of marketing at N.C. State University.


Igor | Handmade Names Fast-Food Restaurant Naming Products Name

www.igorinternational.com [cached]

"Hand-spun" helps situate the chains' food in the increasingly popular middle ground between handmade and machine-made products - prepared, but customized, said Deepak Sirdeshmukh, an assistant professor of marketing at N.C. State University.


ad hoc reviewers - American Marketing Association - pittsburgh.marketingpower.com

pittsburgh.marketingpower.com [cached]

Deepak SirdeshmukhCase Western Reserve University


Ad Hoc Reviewers - AMA Austin Chapter - austin.marketingpower.com

austin.marketingpower.com [cached]

Deepak Sirdeshmukh, North Carolina State University

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