Deena de Vries-Jones
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Deena De Vries-Jones is an accomplished executive and business coach, specialising in behavioural and competency change with over six years experience in the field.
was recognised early on as having a unique ability to quickly establish rapport and trust with a wide variety of people.
This proved to be a natural catalyst to developing her passion for coaching years ago when she was the line manager of an HR team of twenty people who were in the process of going to a shared service resource.
Informal coaching was a necessary part of the job to ensure not only a successful transition but a team that felt both motivated and empowered until their leaving dates.
After that Deena
wanted to plunge into coaching and was trained as an internal coach through Unilever's
program who used the accomplished companies of The Works Partnership and Interaction
as coaching trainers.
From there it was a swift process to her
consistently coaching 10 individuals and becoming lead coach of the Coaching for High Performance Network for Unilever UK
The network consisted of approximately twenty performance based coaches and several behavioural coaches.
Deena oversaw relationship management, evaluation of coaching relationships, analysis of return on investment for the company and also the group of coach's ongoing development and supervision.
describes herself as a tool people use to affect their personal change agendas.
believes everyone has the internal resources and potential to achieve whatever they desire.
role and responsibility to develop their resources through empowerment and inspiration.
sees a large part of coaching as assisting the client to see what a wide range of choices they have available to them and empowering them to choose the way they want to meet their goals, creating permanent change.
has been privileged to coach people throughout the globe and has also has worked with individuals from many levels within organisations, from fast track graduate trainees to senior Vice Presidents.
is adding to her
hundreds of hours of experience by working on her
is obtaining her
advanced credential through the Academy of Executive Coaching
, which is both ICF and EMCC accredited.
A master practitioner of NLP, Deena
is also a holder of a BPS level B certificate which means she
is licensed to both administer and interpret psychometric tools such as 16PF, 15FQ and JTI
is also qualified to administer and interpret MBTI I & II, FRIO B and WSA.
Deena is a member of the Chartered Institute of Personnel and Development, European Mentoring and Coaching Council and Association for Coaching.
is a native Southern Californian but choose the European lifestyle and moved to London in 1990.
still lives near London with her
husband of 15 years and their cat.
Deena volunteers to raise money for a UK charity, sponsoring walk-a-thons and team activities.
Deena De Vries-Jones is a Director of Human Capital Development Pte Ltd and the MD of HCD UK.
Deena de Vries-Jones on Linkedin