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Wrong Deena De Vries-Jones?

Deena De Vries-Jones

Director HCD, Managing Director, HCD UK Ltd.

Human Capital Development

Direct Phone: +44 **** ******       

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Company Description

We design and facilitate programs with the objective to provide learning experiences that have relevance and impact in the "real lives" of learners. The program provides a "time out" for reflection, a structure for organizing and examining the world aroun ... more

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Background Information

Employment History

Human Resources and Administration Manager

World Fresh Organization


Chartered Institute of Personnel and Development

Development and the British Psychological Society


Association for Coaching Company Limited

European Mentoring

Coaching Council

Unilever N.V.


Bachelor's Degree

Business Administration and Accounting

CAL State University , Dominguez Hills

Coaching Diploma

Academy of Executive Coaching

Coaching Diploma

The Coaching Academy.

Web References (9 Total References)

Human Capital Development: Training, Coaching, Consulting, Program Design [cached]

Deena De Vries-Jones, Director

Deena De Vries-Jones, Director

Human Capital Development: Training, Coaching, Consulting, Program Design [cached]

Deena De Vries-Jones Human Capital Development: Training, Coaching, Consulting, Program Design

Deena De Vries-Jones home > what we do > coaching > the coaches > deena de vries-jones
Deena is an executive coach who specializes in managing performance in a dynamic - even volatile - global enterprise. In such an environment, constant change is the rule.
Therefore, leaders of global enterprises must be able to perform effectively in multiple contexts across great expanses and time zones. This all takes place with a minimum of regular direct contact and increasing virtuality of interaction between leaders and their organizations. Deena helps them meet this challenge by first making them aware of the strategic factors that influence or drive organizational performance: culture, personal behavior and perception.
That done, leaders are coached into harnessing their hitherto untapped reserves of creativity, energy and insight that they can use to drive and sustain the organization's ability to meet both corporate and their expectations.
Before venturing out on her own, Deena held positions of increasing responsibility with Unilever PLC, a global leader in FMCG. There she established Unilever Foods' first Coaching network, with responsibility as lead coach and management of more than 20 coaches. She also held strategic responsibility for sourcing and developing managerial talent for local (UK) and global deployment.
Deena attended CAL State University, Dominguez Hills, USA where she earned a Bachelor's Degree in Business Administration and Accounting. She is a Member of Chartered Institute of Personnel and Development and the British Psychological Society, Level B Intermediate. Her other qualifications include: MBTI, FIRO B, CPI 260, 15FQ+, 16PF, JTI and Work Style Analyzer Practitioner; a Certified NLP Practitioner and member of IoD, Association for Coaching, EMCC, ACPI. She is currently obtaining a Coaching Diploma from Academy of Executive Coaching.
Deena De Vries-Jones

Human Capital Development: Training, Coaching, Consulting, Program Design [cached]

Deena DeVries-Jones' insight into the client perspective on the business is derived from a long and successful career in human resources at a fast - moving consumer goods company. She also contributes a view of the world from the European perspective.

Human Capital Development: Training, Coaching, Consulting, Program Design [cached]

Deena De Vries-Jones

Deena de Vries-Jones [cached]

Deena de Vries-Jones

You are here: Home>Coaches>Business Coaches>Deena de Vries-Jones
Deena De Vries-Jones is an accomplished executive and business coach, specialising in behavioural and competency change with over six years experience in the field.
Deena was recognised early on as having a unique ability to quickly establish rapport and trust with a wide variety of people. This proved to be a natural catalyst to developing her passion for coaching years ago when she was the line manager of an HR team of twenty people who were in the process of going to a shared service resource. Informal coaching was a necessary part of the job to ensure not only a successful transition but a team that felt both motivated and empowered until their leaving dates.
After that Deena wanted to plunge into coaching and was trained as an internal coach through Unilever's program who used the accomplished companies of The Works Partnership and Interaction as coaching trainers. From there it was a swift process to her consistently coaching 10 individuals and becoming lead coach of the Coaching for High Performance Network for Unilever UK. The network consisted of approximately twenty performance based coaches and several behavioural coaches. Deena oversaw relationship management, evaluation of coaching relationships, analysis of return on investment for the company and also the group of coach's ongoing development and supervision.
Deena describes herself as a tool people use to affect their personal change agendas. She believes everyone has the internal resources and potential to achieve whatever they desire. She sees her role and responsibility to develop their resources through empowerment and inspiration. Deena sees a large part of coaching as assisting the client to see what a wide range of choices they have available to them and empowering them to choose the way they want to meet their goals, creating permanent change.
Deena has been privileged to coach people throughout the globe and has also has worked with individuals from many levels within organisations, from fast track graduate trainees to senior Vice Presidents.
Currently, Deena is adding to her hundreds of hours of experience by working on her professional qualification. She is obtaining her advanced credential through the Academy of Executive Coaching, which is both ICF and EMCC accredited. A master practitioner of NLP, Deena is also a holder of a BPS level B certificate which means she is licensed to both administer and interpret psychometric tools such as 16PF, 15FQ and JTI. Additionally she is also qualified to administer and interpret MBTI I & II, FRIO B and WSA. Deena is a member of the Chartered Institute of Personnel and Development, European Mentoring and Coaching Council and Association for Coaching.
Deena is a native Southern Californian but choose the European lifestyle and moved to London in 1990. She still lives near London with her husband of 15 years and their cat. Deena volunteers to raise money for a UK charity, sponsoring walk-a-thons and team activities.
Deena De Vries-Jones is a Director of Human Capital Development Pte Ltd and the MD of HCD UK.
Deena de Vries-Jones on Linkedin

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