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Wrong Dee Warmath?

Dee Warmath

Senior Vice President, Retail Insights

NPD Food World

Direct Phone: (516) ***-****direct phone

Email: d***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

NPD Food World

Company Description

Here at NPDFoodWorld, we are dedicated to serving up the best product reviews, recipes, food news, and anything else related to kitchens, food, and cooking. Check our all of our information on espresso machines and get started making the perfect espresso tod...more

Background Information

Employment History

World Alliance for Retail Excellence and Standards


Vice President of Retail Insights, NPD Group

SAS Institute Inc


Senior Vice President of Global Product Development and Retail Insights

The NPD Group Inc


Director

Kohl's Corp.


Director, Customer Relationship Analysis and Marketing

JCPenney


Web References(27 Total References)


2011 CMO Leadership Forum - Chicago - Speaking Faculty

www.argyleforum.com [cached]

Dee Warmath
SVP of Global Product Development & Retail Insights The NPD Group, Inc. Dee is the Senior Vice President of Global Product Development & Retail Insights for The NPD Group, Inc. In this position, Dee is responsible for the design and delivery of innovative, solution-based applications of NPD information to address our clients' most important business needs. She has 26 years of research and strategic consulting experience across a range of industries, with 20 of those focused exclusively on the retail industry and 10 in apparel retailing. Prior to joining The NPD Group, Inc., Dee was Vice President of Consumer and Brand Insights at Kohl's Department Stores. Before her time at Kohl's, she was Director of Customer Relationship Analysis and Marketing at JCPenney. She began her retail career at Service Merchandise Corporation in the 1980s. Dee has led numerous projects to support brand positioning and design, including Lee One True Fit; Estée Lauder Beauty Bank brands; Sonoma and Croft & Barrow at Kohl's; Arizona,Worthington, and St. John's Bay at JCPenney; and Lilly Pulitzer. Dee is a sociologist by formal training and is now completing a Ph.D. in Consumer Science at the University of Wisconsin-Madison. Her training and experiences have produced an integrated approach to research and a unique ability to translate customer research into simple, relevant, actionable insights for her clients. She has expertise in qualitative, quantitative, and database methods, as well as statistical analysis and modeling.


www.france.comarch.com

The panelists are: John Parker, Chief Marketing Offices at Zurich NA, Heather Passe, Vice President of Customer Relationship Management at Carlson Hotels Worldwide, Fabian Pereira, Vice President at Johnsonville Sausage, David Polston, VP Branding at Motorola Mobility and Dee Warmath SVP at NPD Group.


www.giftsanddec.com

"Over the past several years, we have watched consumers reevaluate their purchasing decisions, moving much more toward an 'investment mentality,'" said Dee Warmath, senior vice president of retail insights and global development at The NPD Group.


analystnews.tekrati.com

"The current economic situation is creating dramatic shifts in consumer spending, and businesses can no longer operate under the 'old rules,'" said Dee Warmath, Vice President for Retail Insights at NPD.


Accessories News Flash

www.accessoriesmagazine.com [cached]

In this period of changing consumer spending, retailers can't afford to lose opportunities to capture a greater share of that spending," said Dee Warmath, senior vice president, Retail Insights at NPD.
"In the case of department stores, these improvements indicate that they have made a more compelling impression on teen shoppers, are satisfying a greater share of their priorities and then getting them to make a purchase."  In 2010, purchasers of teen athletic footwear still want a store that fits who they are from the perspective of experience and product offering. What is new is the increase in importance of being seen as 'growing in popularity,' with a greater percentage of teen athletic footwear purchases being based on how teens perceive others are viewing the product. "These shifts in priorities mirror the broader pattern we've seen," noted Warmath, "Consumers are no longer looking to 'get stuff,' it is much more about getting the right stuff, and right stuff is being determined to a greater extent by what others are saying about your product and brand.


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