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Wrong Deborah Griffin?

Deborah Schwartz Griffin

President and Founder

Creative Approach

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Creative Approach

Background Information

Employment History

AMA Atlanta

Director of Business Development

Georgia Restaurant Association

Business Development Specialist


Atlanta Women's Network Inc

Director of Sales and Marketing

Trusted CFO Solutions LLC

Regional Director

Colorado Nurses Association


Member of the Steering Committee
Atlanta Classical Academy

Board Member
Star C

Active Member

Board Member
Northside Hospital Inc

Women's Commerce Club


Ohio State University's School of Journalism


Web References (77 Total References)

About Deborah | DSG and Associates Deborah Schwartz Griffin [cached]

Deborah Schwartz Griffin CONNECT With Deborah - 404-630-5535

Deborah is a proven consultative sales and business development leader successful at building trusting relationships, identifying clients' needs, developing solutions, following up to make sure she delivers on all promises. Deborah has increased revenues for world-class companies and organizations in the industries of food service, business advisory accounting, trade associations, meeting and events, broadcast sales, print, graphic design, social media, news & production for over 25 years.
Her focus has been in strategic business development; consultative relationship selling; building partnerships & alliances; and, helping and serving others.
Whether through her consulting business she founded in 2001, DSG & Associates, LLC or working directly for an organization, Deborah's clients say she has delivered significant value because she is a change-maker persistent in her follow-up, resourceful and creative, very caring about the people she works with, personally responsible and fully accountable, optimistic and resilient, and energized by challenges
Deborah joined Creative Approach in January 2015, a state of the art digital printing, wide format solutions, bulk mail fulfillment, graphic design, and social media marketing company. Based in Savannah, Creative Approach will open a second location in Atlanta Spring, 2015 and brought Deborah on as their VP of Strategic Business Development through her consulting company, DSG & Associates, LLC responsible for strategy, business development, sales, marketing & building partnerships and alliances.
Prior to that, Deborah has held positions as: Director of Business Development for WFF where she focused on retaining existing partnerships and generating new business resulting in revenue over $100K during her five-month assignment; Director of Sales & Marketing for Trusted CFO Solutions, an accounting advisory & solutions firm where she created and implemented a sales plan resulting in TCFOS gaining a prominent & distinguished multi-unit restaurant independent headquartered in Atlanta with units & brands throughout the country & clients they consult with who have become clients of TCFOS; Director of National Accounts for Atlanta Fixture & Sales Company, working with restaurant chains, key manufacturers, distributors, national and local sales team, generating a 20% increase in revenues with 42 clients.
For over six years she was the Vice President of Membership & Sponsorship Sales with the Georgia Restaurant Association leading business development & sales efforts doubling revenues during her tenure. Deborah's move to Atlanta resulted in her joining WSB-TV, the #1 television station in Atlanta & Southeast, as Business Development/Co-op/Vendor Specialist. At WSB-TV, she helped pioneer cooperative marketing campaigns generating over $4M in new business and non-traditional media revenue.
Deborah is an outstanding presenter and speaker. She has presented at the Atlanta Women's Network Mentoring Program, "The Power of Networking: How be a Consummate "Creative Connector", and has made guest appearances on numerous TV broadcasts, radio, and business leadership conferences. Some of her topics include: "Business Development & Relationship Selling"; "How to find and conduct your own Career Search"; and "Building your Personal & Professional Brand".
She was recipient of numerous media industry and professional achievement awards, including: Appreciation Award from the YWCA of Greater Atlanta for dedication & service as Board Member, 2003-2010; Women Looking Ahead Recipient, 100's list; Special Recognition Award, Atlanta Women's Network; Broadcast Sales Excellence Award; WSB-TV Distinguished Service Award; and Women in Communications Clarion Award.
Deborah is a passionate volunteer giving back to communities and industries she serves. She was past President of the Atlanta Women's Network and has served on the Boards of the Northside Hospital Foundation, YWCA of Greater Atlanta and the Greater Atlanta Homebuilders Association, Sales & Marketing Council. She is currently serving on the Board of Star C and is Chair of the Strategic Planning Committee; and, an active member of the Georgia Restaurant Association; Metro Atlanta Chamber; Atlanta Convention and Visitors Bureau; OnBoard and volunteer with the Atlanta Classical Academy; Atlanta Community Food Bank; and, The Giving Kitchen. She lives in Atlanta with her husband, Jim.
© 2015 Deborah Schwartz Griffin

The Value We Bring | DSG and Associates Deborah Schwartz Griffin [cached]

Deborah Schwartz Griffin CONNECT With Deborah - 404-630-5535

Deborah Schwartz Griffin, The Creative ConnectorSM - has over 25 years of successful business development, sales, marketing and media expertise. Under her leadership, the team at DSG & Associates starts with a Discovery to:
© 2015 Deborah Schwartz Griffin

Clients | DSG and Associates Deborah Schwartz Griffin [cached]

Deborah Schwartz Griffin CONNECT With Deborah - 404-630-5535

What can I say about Deborah Schwartz Griffin; the important place she has in my heart, the lessons she has taught me, the care and support she has offered to me and the professionalism she has added to my concept project itself; as well as connecting me with the ostensibly endless list of contacts that she has cultivated, throughout the business and academic world. One she seems to have welcomed and endless access to.
I hired Deborah, DSG and Associates, "The Creative Connector", in November, 2015 as my Director of Strategic Business Development to assist me with securing financing for my start up restaurant/retail concept, PI(es) Are Square, Take & Bake Pizza. During this time, Deborah has helped me to hone and refine my presentation and method of presenting my concept, passionately and articulately. Her connections have allowed me to have face-to-face meetings with capable and high profile bankers, attorneys, business leaders, academics, franchisors, franchises and potential investors.
Organization, communication and followup are the hallmarks of Deborah's company and Deborah herself. Clear and concise invitations are sent to all participants with regard to future meetings including time, date, location, directions, purpose, attendees and bios. Constant contact and purpose driven followup is provided by Deborah to all parties involved including a synopsis of the meeting as well a request for future meetings and a heart felt thank you to all involved at our request. I am proud to call Deborah my colleague and my friend and would wholeheartedly recommend her to anyone who is serious about taking an idea from concept to reality or to help expand an existing concept through a clear marketing and public relations plan.
Deborah Schwartz Griffin and I have had the pleasure of working together since December, 2014, when she was hired by our company to help with business development in the Atlanta, GA area. We were in strong need of a hands-on, process-oriented individual to help network and make introductions. Deborah turned out to be just the person we needed. Deborah implemented sales and networking procedures that significantly strengthened our overall presence in the Atlanta market. She works hard and demands significant performance from her peers, and will spend the time necessary to ensure that the proper message is communicated. The characteristic that is most commendable in Deborah is her desire to learn new ideas and processes. We have a very different culture at Creative Approach. As she realized the changes required to effectively represent us, she went to work analyzing herself, seeking feedback and then making changes to her style, approach, and manner. I believe she was able to make significant improvements to our culture while adding to her own unique style. This and other valuable characteristics, combined with future potential, should be valuable to any organization interested in hiring Deborah for business development. Lastly, Deborah is a great motivator and mentor. The employees in our organization were always inspired and prepared to meet new challenges because of her motivation and style. Deborah is a natural born leader. She is confident and decisive.
"Deborah is the supreme networker and looks at every opportunity through a very creative set of eyes. But what impresses me most is her exceptional tenacity. A rare gift in this day and age where most sales and marketing practitioners, satisfied with comfort and complacency, fail to deliver. When the chips are down, you can always rely upon Deborah to deliver."
"Deborah is truly a master business matchmaker! She has a gift of recognizing where you sit in your business or your career and connecting the dots to the very people or enterprises that will enhance or accelerate your positive momentum. Her established long lasting business relationships provide a wealth of opportunity for those within her circle of influence. Let me put it this way...whenever I am considering a new project or event, Deborah is the first person I call."
Deborah is the first person I've known, whose "NetWeaving" overtures and activities so far outweigh her "networking" that it can simply be translated as excellent follow-up, and follow-through. She has an incredible work ethic and skill set that make her an outstanding resource to her Clients."
"Deborah worked tirelessly to create valuable relationships with numerous organizations and individuals who have proven to be valuable resources as my business develops. As a result, we are growing nicely in a difficult economic environment."
Deborah increased my exposure to appropriate contacts, identified business opportunities and arranged meetings with established business owners who have provided priceless insights. She's an enthusiastic cheerleader, and a challenging coach. I would highly recommend Deborah's services to anyone who is interested in expanding their business, clarifying their branding, and establishing a presence in the marketplace.
© 2015 Deborah Schwartz Griffin

Topics And Talks | DSG and Associates Deborah Schwartz Griffin [cached]

Deborah Schwartz Griffin CONNECT With Deborah - 404-630-5535

When working with DSG & Associates, Deborah will stress the importance of all five of these topics.
© 2015 Deborah Schwartz Griffin

Deborah Schwartz ... [cached]

Deborah Schwartz Griffin

Founder & CEO DSG & Associates, LLC

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