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Debjani Deb is the co-founder and managing partner of EmPower Research.
is responsible for corporate strategy, global sales, and marketing.
leadership, EmPower Research has emerged as a trusted partner for Fortune 2000 companies, delivering cutting edge listening services and solutions for active stakeholder management.
has successfully introduced innovative methods of social media-led research and its wide ranging applications to large global brands spanning across industries.
Prior to setting up EmPower Research, Debjani was the Chief Strategy Officer at GCI, a WPP company.
also played key roles in the areas of strategic marketing and product development at ONI Systems and Mayan Networks respectively.
Earlier, Debjani spent four years as a Senior Associate in the Technology and Media practice at Booz Allen Hamilton.
In this role, she
advised Fortune 100 clients on their key strategic initiatives related to communications and technology.
is a well-known speaker at various industry events in the US and Europe.
She is also a Senior Counsellor at PulsePoint Group, a communications and management consulting firm.
expertise and interests include harnessing social media in new ways for enterprise learning applications, be it in consumer insights, business intelligence, marketing, or communications.
Debjani has a MBA from MIT's Sloan School of Management, and an MS in Computer Science from Stanford University.
is based out of San Francisco, US.
and Vrinda Deval of EmPower Research talk about the opportunities social media provides to interact with patients and HCPs throughout the drug lifecycle