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2015-12-03T00:00:00.000Z

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Wrong Deborah MacInnis?

Dr. Deborah MacInnis J.

Professor of Marketing

University of Southern California

Direct Phone: (213) ***-****       

Email: m***@***.edu

University of Southern California

700 Childs Way

Los Angeles, California 90089

United States

Company Description

Established in 1880 and located in the heart of Los Angeles, the University of Southern California (USC) is one of the world's leading private research universities, with a central College of Letters, Arts and Sciences and 17 professional schools on two c ... more

Find other employees at this company (41,069)

Background Information

Employment History

Emeritus Board Member
The Sheth Foundation

Ad Hoc Reviewer
American Marketing Association

Affiliations

Member of the Editorial Review Boards
Journal of Market Focused Management

Member of the Editorial Review Boards
Journal of Consumer Research Inc

Advisory Board Member
Vector Marketing Corporation

Member, Review Boards
Association for Consumer Research

Education

BS degree
psychology
Smith College

PhD
marketing
University of Pittsburgh

Web References (196 Total References)


In a series of seven experiments, ...

uanews.org [cached]

In a series of seven experiments, Reimann and co-investigators Antoine Bechara and Deborah MacInnis of the University of Southern California demonstrated repeatedly that kids and adults often will pass on larger portions when given the choice of a smaller portion paired with a very modest non-food bonus.

...
Results of the seven experiments on non-food incentives appear in two articles by Reimann in collaboration with USC's Bechara, a professor of psychology, and MacInnis, vice dean for research and strategy and professor of marketing.


Portion Size | The Portion Teller

portionteller.com [cached]

USC marketing professor Deborah MacInnis wrote me in an email: "Incentivizing consumers to choose smaller portion sizes not only offers opportunities for lower daily calorie intake, it also has the potential to help consumers realize that smaller sized portions won't leave them hungry."

She also wrote, "As consumers, we value our freedom of choice.


Serving Size | The Portion Teller

portionteller.com [cached]

USC marketing professor Deborah MacInnis wrote me in an email: "Incentivizing consumers to choose smaller portion sizes not only offers opportunities for lower daily calorie intake, it also has the potential to help consumers realize that smaller sized portions won't leave them hungry."

She also wrote, "As consumers, we value our freedom of choice.


Eat Less | The Portion Teller

portionteller.com [cached]

USC marketing professor Deborah MacInnis wrote me in an email: "Incentivizing consumers to choose smaller portion sizes not only offers opportunities for lower daily calorie intake, it also has the potential to help consumers realize that smaller sized portions won't leave them hungry."

She also wrote, "As consumers, we value our freedom of choice.


USC marketing professor Deborah ...

portionteller.com [cached]

USC marketing professor Deborah MacInnis wrote me in an email: "Incentivizing consumers to choose smaller portion sizes not only offers opportunities for lower daily calorie intake, it also has the potential to help consumers realize that smaller sized portions won't leave them hungry."

She also wrote, "As consumers, we value our freedom of choice.

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