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This profile was last updated on 3/20/14  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Debbie MacInnis

Wrong Dr. Debbie MacInnis?

Chairperson and Professor of Mark...

University of Southern California
3651 Watt Way VHE 714
Los Angeles, California 90089
United States

Company Description: Established in 1880 and located in the heart of Los Angeles, the University of Southern California (USC) is one of the world's leading private research...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • BS degree , psychology
    Smith College
  • PhD , marketing
    University of Pittsburgh
67 Total References
Web References
TestLab@MarketingProfs.com - Increase Your Conversion Rate and Optimize Your Landing Pages
testlab.marketingprofs.com, 20 Mar 2014 [cached]
Debbie MacInnis, Chief Experimental Scientist Debbie is a Professor of Marketing at the University of Southern California. She is a recognized expert by the marketing field in all aspects of consumer behavior with a special expertise in branding, advertising, and experimental design. She also looks great in a white lab coat.
Deborah J. MacInnis ...
www.wileyindia.com, 10 Dec 2013 [cached]
Deborah J. MacInnis University of Southern California. Dr MacInnis is Chairperson and Professor of Marketing at the University of Southern California in Los Angeles. She received her Ph.D.in marketing from the University of Pittsburgh in 1986, and holds a BS in psychology from Smith College.Dr.MacInnis has published several papers in reputed journals.
Leadership | The Sheth Foundation
www.shethfoundation.org, 2 Aug 2013 [cached]
Deborah MacInnis
...
Deborah MacInnis, Ph.D. Board Member since 2011
Debbie MacInnis (Associate ...
www.marketingprofs.com, 5 Mar 2007 [cached]
Debbie MacInnis (Associate Editor) is a Vice Dean of Research and Professor of Marketing at the University of Southern California.She is a recognized expert by the marketing field in all aspects of consumer behavior with a special expertise in branding and advertising.
She is co-author of a highly respected textbook on consumer behavior and is the past President of the Association of Consumer Research.
She has consulted with several major advertising agencies and consumer product advertisers.
Past Board Members | ACR
www.acrwebsite.org, 5 Mar 2014 [cached]
Debbie MacInnis
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Debbie MacInnis
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Debbie MacInnis
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Debbie MacInnis
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