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This profile was last updated on 6/22/13  and contains information from public web pages.

President

Sierra West Airlines
7615 Boeing Drive
El Paso, Texas 79925
United States

Company Description: At Sierra West we pride ourselves on our customer service and our dedication to meeting your specific needs. We have designed our operation around you, the...   more
Web References
Sierra West Airlines
www.sierrawestairlines.com, 16 Nov 2010 [cached]
Debbe Robinson is the president of Sierra West Airlines. She founded this company in 1992 and has worked hard to build it up to where it is today.
Growing up, Debbe was the only daughter and oldest of three brothers. Her competitive nature and thick skin later on was only expected. As the daughter of a football coach her eagerness to succeed only escalated. As pioneers in the car wash industry, her parent's passion for business and aggressive attitude quickly instilled a sink or swim mentality in her mind. Their influence of ethics, and encouragement to be creative fueled her fire more. Because of the family business there was always work to do from scrubbing toilets, cleaning windows, and sweeping floors. As Debbe got older she gained more responsibilities working with billing, deposit slips and banking. Then later dealing with customer contracts, attorneys, city politics, and regulations. She strived to excel and gain as much knowledge as she could about how a business works. Debbe found her calling. She fell in love with the business life.
With head always tilted towards the sky and an interest in airplanes and aviation, Sierra West Airlines and Debbe Robinson was a match made in heaven. Debbe took her life savings and a bank loan and used these funds to establish and build the business; her first goal was to acquire the necessary documentation for an air carrier certificate. After Debbe's application with the FAA was approved, Pak West Airlines (DBA) Sierra West Airlines (VPOA 665U) was born.
Debbe later on married a pilot with the same love for aviation as her. While he was away, Debbe managed her business on her own and paved her way to the top in a predominately male dominated industry. Debbe is now a mother of four and juggled home and work together. While tracking flights to booking trips she was also in the kitchen stirring the spaghetti.
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