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2016-09-07T00:00:00.000Z

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Wrong David Zucker?

Mr. David A. Zucker

Senior Consultant

Porter Novelli Pte Ltd

Direct Phone: (212) ***-****       

Email: d***@***.com

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Porter Novelli Pte Ltd

75 Varick Street 6Th Floor

New York, New York 10013

United States

Company Description

About Porter Novelli Porter Novelli is one of the world's leading public relations agencies and is represented in all major markets. With a focus on effective stakeholder communications and adopting a holistic, media-neutral approach, Porter Novelli devel ... more

Find other employees at this company (1,248)

Background Information

Employment History

Vice President and General Manager and Chief Marketing Officer Consumer Direct

Omaha Steaks

Chief Marketing Officer

Vitacost.com , Inc.

Principal

David Zucker

Executive Vice President, Managing Director, Brodeur NY Office and Brodeur ShiftPositive

Brodeur Worldwide

Principal

G6 Partners

Affiliations

Board Member
Resource Center for Women

Education

B.A.

French Literature

State University of New York at Binghamton

B.S.

Biology

West Virginia University

M.S.

Applied Economics

West Virginia University

Ph.D.

PhD

Applied Economics

University of Rhode Island

Web References (145 Total References)


Making sens of these turbulent times - Brand vs. product: what really drives reputation? by Marian Salzman

nicolasgabard.tumblr.com [cached]

As my colleague David Zucker, a partner at Porter Novelli, points out, a strong enough product can now create a halo that casts the whole brand in a positive light - a reversal of traditional thinking. "I think the product makes the brand," he says.


Alzheimer

www.biz2bizwriter.com [cached]

"The inclusion of baby boomers for the first time significantly increases both our constituency and supporters," says David Zucker, executive VP of Porter-Novelli's CauseWorks, who is heading the PR side of the campaign. "Our message explains four basic ways they can help themselves. Basically, they need to be aware of available information about the disease, know there is good reason for hope, get personally involved in the effort to cure it and be an advocate for it.

"Individual behavior," Zucker explains, "relates to health (what's good for your heart is good for your brain). With an understanding of the progress that's been made and the tremendous momentum we now have, the scenario is a hopeful one. But supporters need to get involved by writing to Congress for more government support and funding for research on this issue. That kind of collective effort can lead to an ultimate cure."
Those points--especially the significant progress that has been made--will be further detailed to a wide variety of audiences, ranging from the scientific and medical community down to consumers, at a major science conference in Philadelphia in July, Zucker says.
"Our hope is that by continuing to get those messages out through a variety of channels that are targeted to the baby boomer audience," he adds, "we will be making this issue much more relevant to them and make them more likely to support the association, especially with donations."


Jim Ball's Webpage- Climate change-cont3

jimball.com.au [cached]

David Zucker, a sustainability specialist at Porter Novelli, a PR company which has studied America's "dark greens", said they were inordinately influential over other people's behaviour. He said the "deepest dark greens" were "bordering on the fanatic", adding: "They're pushing towards a lifestyle of zero consumption...."


Jim Ball's Webpage- Climate change-cont3

jimball.com.au [cached]

David Zucker, a sustainability specialist at Porter Novelli, a PR company which has studied America's "dark greens", said they were inordinately influential over other people's behaviour. He said the "deepest dark greens" were "bordering on the fanatic", adding: "They're pushing towards a lifestyle of zero consumption...."


As my colleague David ...

nicolasgabard.tumblr.com [cached]

As my colleague David Zucker, a partner at Porter Novelli, points out, a strong enough product can now create a halo that casts the whole brand in a positive light - a reversal of traditional thinking. "I think the product makes the brand," he says.

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