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Wrong David Zucker?

Mr. David A. Zucker

Senior Consultant

Porter Novelli Pte Ltd

Direct Phone: (212) ***-****       

Email: d***@***.com

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Porter Novelli Pte Ltd

75 Varick Street 6Th Floor

New York, New York 10013

United States

Company Description

About Porter Novelli Porter Novelli is one of the world's leading public relations agencies and is represented in all major markets. With a focus on effective stakeholder communications and adopting a holistic, media-neutral approach, Porter Novelli devel ... more

Find other employees at this company (1,213)

Background Information

Employment History


David Zucker

Chief Marketing Officer , Inc.

Executive Vice President, Managing Director, Brodeur NY Office and Brodeur ShiftPositive

Brodeur Worldwide


Board Member
Resource Center for Women



French Literature

State University of New York at Binghamton



West Virginia University


Applied Economics

West Virginia University



Applied Economics

University of Rhode Island

Web References (143 Total References)'s Chief Marketing ... [cached]'s Chief Marketing Officer David Zucker resigned from the company as of October 11, 2013 to pursue other interests. Inc., an online ... [cached] Inc., an online retailer and direct marketer of health and wellness products, named David Zucker Chief Marketing Officer, replacing Sonya Lambert who left the company.

The key to success, says David ... [cached]

The key to success, says David Zucker, chief marketing officer of trendy flash-sale retailer Gilt Groupe Inc., is starting out with information that merchandisers and marketers can effectively put to use as they reach out to a broad range of consumers, then building on that data and expertise to run more sophisticated campaigns targeting segments of shoppers with the products they're likely to buy.

Take on too much data, too soon, and merchants and marketers can get overwhelmed. "Getting acclimated with data is step one," Zucker says.
"Women tend to buy stuff for men, but we were under-performing," says Zucker, the chief marketing officer.
Zucker adds that Gilt also knew from web site analytics data that many women shoppers do their impulse buying at noonÑwhich turned out to be a good time to present them with offers for men's products.
When Gilt sends e-mail offers for men's products to segments of female shoppers that it deems mostly likely to respond, the online retailer experiences a 10% to 25% increase in the rate of shoppers who respond to those offers and make a purchase, Zucker says.

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