Over the last 15 years, David Wynett, our principal and former Managing Director of Mensa Process, has created new product concepts for leading companies such as Sony, American Greetings, Nestlé, Kraft and Allstate.
"Brightidea.com is the best platform available for quickly harnessing the wisdom of the crowd," said David Wynett, Managing Director, Mensa Process, "and we manage one of the world's smartest crowds, so it's a natural fit."
'We recently did an engagement from a Procter & Gamble division looking for ideas on women's care products,' says David Wynett, general manager of Mensa Process. 'Our members really enjoyed this because they could network with people in seven countries.' In another project members generated possible names for a new Diageo, providing rationales for each. 'Not a lot of companies can come up with 1,500 names in five days,' Mr. Wynett says.
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