David Svet and Heidi Hancock, CFRE, from Mosaic Non-Profit Development will provide an indepth look at new social sharing platform, Pinterest.
Following a brief overview of the fundamentals of Pinterest, David
and Heidi will discuss a variety of ways that Pinterest can be used to augment your organization's communications, awareness, market position, recruiting, community building, and fundraising.
Discussing a variety of examples, David
and Heidi will cover some of the many benefits that come from integrating Pinterest into your marketing and communications mix, including search engine optimization and search engine marketing.
David Svet has over 30 years of experience in integrated marketing communications with specific expertise in the philanthropic sector.
works with organizations that need to connect with their constituents by creating highly personal, precisely targeted, multi-channel marketing communications.
Through market insight and customer experience analysis David
works to dynamically position non-profit brands to increase value and build lasting relationships.
works with social media, direct marketing and interactive communications to align charitable organizations' brand expressions with their missions.
David founded Spur Communications in 1994 and is responsible for leading Spur's pioneering efforts in 1:1 marketing and brand development.
Prior to forming Spur, David was a designer for NewTek Incorporated, the makers of the Video Toaster.
A native of Ohio, David was a member of the Industrial Design faculty at The Ohio State University where he taught and conducted research in computer graphics and user interface design.
David holds a B.S. in Graphic Design from the University of Cincinnati, and a M.A. in Industrial Design from The Ohio State University.
His design, teaching, and research articles are chronicled in several publications including Print, Innovation, Proceedings of the ACM SIGGRAPH, Arts Advocate, Corporate Identity Design Volume I, and Expressive Typography: Word as Image.
In his free time David can be found working as a Boy Scout leader, serving on the Board of Directors of Hope House (the largest domestic violence shelter system in Missouri) or kayaking and scuba diving with his family.
Tags: advance, awareness, benefits, best practices, building, communications, community, David Svet
, fundamentals, fundraising, Heidi Hancock, market, Mosaic Nonprofit Development, non-profit, nonprofit, organization, overview, Pinterest, platform, recruiting, sharing, social, webinar