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Group magazine - December 2000 - Tackling communication challenges
The unfolding success story of David Sekgobela is the account of a man motivated by his dreams.As a young breadwinner in a single-parent family and later as a matriculant working to complete his high school education through correspondence, David's determination paid off.At the age of 27, he enrolled for a B Juris degree at the then University of Bophuthatswana, excelling as a student and completing his degree within the prescribed three-year period.
In addition to his
law degree, David
has also completed a certificate, an advanced certificate and a diploma in Road Transportation at the Rand Afrikaans University
, a certificate programme in Road Transportation Management at Unisa, and an Executive and Logistics programme at the National University of Singapore
is currently enrolled for a B Com (Logistics) degree at Unisa.David joined Africon's Transportation Division as a legal adviser in 1994, where he was responsible for, amongst other things, legal drafting and consulting on a variety of issues, particularly in the area of transportation legislation.
own words, David's promotion to the position of associate was ‘the biggest honour of [his] life'. ‘My involvement in company matters increased dramatically.I was drawn in to discuss the future and strategic direction of the company.This gave me a sense of belonging, and helped me to gain self-respect and dignity.'According to David, the two years he spent working for Africon cemented his career in the field of transportation.In November 1996, he made a move to the position of Business Development Manager at Autonet, during which time he became very involved in the transport operations sector.
At the end of last year, David
took a major step towards the realisation of his
lifelong dream - running his
own business in the transportation industry.The Gauteng Department of Transport
two business associates a R21m contract for a bus service.Operating 22 new buses, Amogelang Transport Services opened its doors on 1 November 1999, employing a staff of 32 and providing a public transport service in Johannesburg.
June this year brought an exciting new development in David's career.While remaining one of the three co-owners of Amogelang Transport Services, David
would no longer be involved in the day-to-day running of the business.Instead, he
own consultancy providing project management, legal and transport advisory services.He
first contract with the Greater Pretoria Metropolitan Council
and is currently involved in the restructuring of Pretoria City Transport.
‘The experience I gained at Africon
elevated me to the level where I now do not want to settle for anything less than realising my full potential.It made me hungry for growth.' - David Sekgobela
view on black economic empowerment, David
emphasises the responsibility of the individual concerned: ‘The soil should also be fertile.