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Vice President of Direct Channel Marketing
Direct Channel Marketing of The Holmes Group
DRTV Direct Response Television Marketing, Infomercial Direct Response Television (DRTV) Marketing Information, armdr.com
DRTV Articles, News and Information from Target Marketing
Direct response advertising facilitates these challenges by allowing companies to educate potential customers either with longer TV spots or by providing contact information to call in and learn more.
"I can spend 60 seconds or 2 minutes describing a product vs. having 15 or 30 seconds only being able to throw out a jingle," Sarlitto says.
THE BOSTON GLOBE - 4/10/2004 "The Sell is on for Ad Format TV Spot aimed at corporations" | News - Cricket Holdings, LLC
"We've found it to be an extraordinarily efficient way to promote the product's features and drive retail traffic," Sarlitto said in an interview.
A Bay State native, Grillo fell into direct-response ads in the late 1980s after graduating from Bentley College.
On a lark,
Michigan State University
Jamerson & Bauwens Electrical Contractors Inc
Wilton Re Holdings Ltd.