David Sarlitto

Vice President of Direct Channel Marketing at The Holmes Group , Inc.

Location:
32B Spur Drive, El Paso, Texas, United States
Company:
The Holmes Group , Inc.
HQ Phone:
(915) 778-7548
Wrong David Sarlitto?

Last Updated 3/7/2007

Web References  

DRTV Direct Response Television Marketing, Infomercial Direct Response Television (DRTV) Marketing Information, armdr.com

David Sarlitto, Vice President, Direct Channel Marketing, The Holmes Group a division of Jarden

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DRTV Direct Response Television Marketing, Infomercial Direct Response Television (DRTV) Marketing Information, armdr.com

David Sarlitto, Vice President, Direct Channel Marketing, The Holmes Group a division of Jarden

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http://www.targetmarketingmag.com/search/?searchText=&action=sort&itc=n&filter%5Btagid%5D%5B0%5D=1795&sortBy=Hits&sortDirection=DESC

The Holmes Group's Dave Sarlitto on DRTV's Role in a Multichannel World
In his position as vice president of direct channel marketing for The Holmes Group, a wholly owned subsidiary of the Jarden Corp., David Sarlitto oversees almost all of the multibrand company's direct channels, including DRTV. During the last few years, Sarlitto has seen DRTV prove its worth by bringing in direct revenue and driving retail sales of the manufacturer's brands, which include Rival, Crock-Pot and Bionaire. Target Marketing spoke with Sarlitto, who shared some of his insight into what it takes to make DRTV work.

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