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Background Information

Employment History

Vice President of Direct Channel Marketing

The Holmes Group , Inc.

Vice President

Direct Channel Marketing of The Holmes Group

Web References (16 Total References)

DRTV Direct Response Television Marketing, Infomercial Direct Response Television (DRTV) Marketing Information, [cached]

David Sarlitto, Vice President, Direct Channel Marketing, The Holmes Group a division of Jarden

said David Sarlitto, Vice ... [cached]

said David Sarlitto, Vice President of Direct Channel Marketing of The Holmes Group.

DRTV Articles, News and Information from Target Marketing [cached]

The Holmes Group's Dave Sarlitto on DRTV's Role in a Multichannel World

In his position as vice president of direct channel marketing for The Holmes Group, a wholly owned subsidiary of the Jarden Corp., David Sarlitto oversees almost all of the multibrand company's direct ...
Found in: DRTV

"Branding is always important, but ... [cached]

"Branding is always important, but product innovation and feature sets are extraordinarily important, especially in the category of consumer electronics," said David Sarlitto, vice president of direct channel marketing at The Holmes Group in Milford, Mass Anyone who has perused a RadioShack catalog or spent an afternoon at Best Buy knows that there are hundreds of options to choose from for any given electronics item. Sarlitto says that it is imperative that companies set their products apart from others and provide customers with buying incentives.

Direct response advertising facilitates these challenges by allowing companies to educate potential customers either with longer TV spots or by providing contact information to call in and learn more. "I can spend 60 seconds or 2 minutes describing a product vs. having 15 or 30 seconds only being able to throw out a jingle," Sarlitto says. He does not want to diminish the importance of brand advertising, but when dealing with consumer electronics, companies who demonstrate their products are at a much greater sales advantage than those who simply create name recognition.
"Brands are under pressure, and product innovation is king," Sarlitto says.

THE BOSTON GLOBE - 4/10/2004 "The Sell is on for Ad Format TV Spot aimed at corporations" | News - Cricket Holdings, LLC [cached]

David Sarlitto, Holmes's vice president of direct channel marketing, even provides a testimonial in the ad for Grillo's Advanced Results Marketing.

"We've found it to be an extraordinarily efficient way to promote the product's features and drive retail traffic," Sarlitto said in an interview.
A Bay State native, Grillo fell into direct-response ads in the late 1980s after graduating from Bentley College. On a lark, he and his friends made an ad to sell Dura-shears scissors. They filmed it in his house basement with a video camera.

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