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This profile was last updated on 10/4/13  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. David A. Rodriguez

Wrong David A. Rodriguez?

Multicultural Marketing Manager

Ford Motor Company
One American Road
Dearborn, Michigan 48126
United States

Company Description: Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents....   more

Employment History


  • B. S. , Business Administration
    Central Michigan University
122 Total References
Web References
David ..., 4 Oct 2013 [cached]
David Rodriguez Multicultural Marketing Manager Ford Motor Co.
National activity and regional spot marketing, where dealers keep the overall brand in tune to the local nuances, drive Ford Motor Co.'s digital brand strategy for US Hispanics. David Rodriguez, multicultural marketing manager at the automaker, spoke with eMarketer's Danielle Drolet about the demographic, its mobile-skewing behaviors and the state of Spanish-language search.
David Rodriguez: Many marketers, particularly national marketers, grapple with those nuances and dynamics within the market.
Rodriguez: One thing Ford has been very successful at is having a unified business strategy.
Rodriguez: We definitely see that trend as it relates to the metrics we develop.
Rodriguez: As a high-decision goods maker, we ask ourselves those exact questions.
Rodriguez: We designed our overall Hispanic search strategy program in tandem with our general market activities and use a combination of Spanish and English search terms.
Rodriguez: We definitely look for where the volume opportunities reside in the overall market-as well as from a regional standpoint. The Hispanic market in totality overindexes.
Rodriguez: Those particular segments continue to do well and grow.
Rodriguez: The recurring theme for us is the identification of benchmarks.
David ..., 5 Nov 2010 [cached]
David Rodriguez Multicultural Marketing Communications Manager Ford Motor Company
New Messaging Needed to Reach, 25 Aug 2010 [cached]
"We understood through research that the bilingual, younger target represented a huge opportunity to position the Fiesta as something very relevant to them," said David Rodriguez, Ford's multicultural-marketing manager. The Ford Fiesta lets young drivers operate digital devices such as MP3 players or Bluetooth-enabled cellphones from one location via voice commands. It also offers hands-free control of applications such as internet radio and an app for Twitter on their smartphones.
"We needed to pitch the car features, of course, but mostly we wanted to put [our consumers] in charge," Mr. Rodriguez said.
"The 2013 Ford Fusion, which delivers ... [cached]
"The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand," said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company.
HispanicTrending: General Marketing & Advertising, 5 May 2011 [cached]
Dave Rodriguez, Multicultural Marketing Manager, Ford Motor Co.
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