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This profile was last updated on 8/10/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. David A. Rodriguez

Wrong David A. Rodriguez?

Information Technology Support An...

Phone: (520) ***-****  HQ Phone
University of Arizona
1501 N. Campbell Avenue
Tucson , Arizona 85724
United States

Company Description: The University of Arizona is one of the nation's leading public universities, with a long history of academic excellence, research innovation and a student-centered...   more
Background

Employment History

Education

  • B. S. , Business Administration
    Central Michigan University
128 Total References
Web References
LatinVision
www.latinvision.com, 24 June 2010 [cached]
Dave Rodriguez is the Multicultural Marketing Manager at Ford Motor Company. Dave directs all US Hispanic marketing communications for the #2-ranked advertiser. He manages a top Hispanic national agency with 2 regional offices. In his roles at Ford, Dave has led African American and Asian marketing efforts along with Supplier and Dealer Diversity Development programs. He has been with Ford since June, 2005.
In June 2009, the Ford SYNC campaign featuring international music star Juanes, received top honors for market performance at the 2009 EFFIE Awards in the Hispanic category. It was the first ever won by Ford in the Hispanic arena. This was the 2nd EFFIE achieved by Dave in his career.
Dave has been recognized as one of the Top 25 executives in Latino Advertising by Latino Leaders magazine.
As part of Ford's community initiatives, Dave is the marketing lead to the National Council of La Raza. He also serves on the Corporate Advisory Board of the DePaul University Multicultural Marketing Program in Chicago.
Prior to Ford, Dave has held various executive level positions in the agency business, at such global firms as Young and Rubicam and BBDO serving top Fortune clients. While with BBDO, Dave was a member of the executive team that achieved record profits for Omnicom. His category background in the Multicultural and General Market arenas includes Beverages, Banking and Financial Services, and Sports Marketing.
Dave has been interviewed and cited on various industry topics by Advertising Age, BrandWeek, Hispanic Market Weekly, Impremedia and The New York Times, among others. A graduate of Central Michigan University, Dave has a B. S. in Business Administration. While in college he played NCAA soccer. Dave is from Detroit, Michigan and lives in the area with his family.
"The 2013 Ford Fusion, which delivers ...
macintosh.ulitzer.com [cached]
"The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand," said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company.
Lanza Group - Noticias - Ultima Hora
www.lanzagroup.com [cached]
"Our primary strategy is to do something unique and we want to engage Hispanics in a relevant way," says Dave Rodríguez, multicultural marketing communications manager at Ford.
...
"We wanted to be where the market is and where our consumers are," says Rodríguez.
A first for Ford, the billboards showcase the automaker's adoption of non-traditional media vehicles to connect with consumers. "We're mixing a lot of proven tactics with unique tech driven tactics," says Rodríguez.
...
"With Juanes' involvement on various levels, we have a program that will allow consumers to be part of the excitement," says Rodríguez.
"Our primary strategy is to do ...
www.lanzagroup.com [cached]
"Our primary strategy is to do something unique and we want to engage Hispanics in a relevant way," says Dave Rodríguez, multicultural marketing communications manager at Ford.
...
"We wanted to be where the market is and where our consumers are," says Rodríguez.
A first for Ford, the billboards showcase the automaker's adoption of non-traditional media vehicles to connect with consumers."We're mixing a lot of proven tactics with unique tech driven tactics," says Rodríguez.
...
Ford is also sponsoring Juanes' fourth album, "La Vida ..."With Juanes' involvement on various levels, we have a program that will allow consumers to be part of the excitement," says Rodríguez.
Advertising Federation Of Lincoln
www.adfedlincoln.org, 1 Jan 2009 [cached]
"As Hispanic consumers evolve in the way they consume media, we will continue to use these type of programs," said Dave Rodriguez, Ford's multicultural marketing manager.
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