Dave Rodriguez is the Multicultural Marketing Manager at Ford Motor Company.
Dave directs all US Hispanic marketing communications for the #2-ranked advertiser.
He manages a top Hispanic national agency with 2 regional offices.
In his roles at Ford, Dave has led African American and Asian marketing efforts along with Supplier and Dealer Diversity Development programs.
He has been with Ford since June, 2005.
In June 2009, the Ford SYNC campaign featuring international music star Juanes, received top honors for market performance at the 2009 EFFIE Awards in the Hispanic category.
It was the first ever won by Ford
in the Hispanic arena.
This was the 2nd EFFIE achieved by Dave
has been recognized as one of the Top 25 executives in Latino Advertising by Latino Leaders magazine
As part of Ford's community initiatives, Dave
is the marketing lead to the National Council of La Raza
He also serves on the Corporate Advisory Board of the DePaul University Multicultural Marketing Program in Chicago.
Prior to Ford, Dave has held various executive level positions in the agency business, at such global firms as Young and Rubicam and BBDO serving top Fortune clients.
While with BBDO, Dave was a member of the executive team that achieved record profits for Omnicom.
category background in the Multicultural and General Market arenas includes Beverages, Banking and Financial Services, and Sports Marketing.
has been interviewed and cited on various industry topics by Advertising Age, BrandWeek, Hispanic Market Weekly, Impremedia and The New York Times
, among others.
A graduate of Central Michigan University, Dave has a B. S. in Business Administration.
While in college he
played NCAA soccer.
is from Detroit, Michigan and lives in the area with his