Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 5/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. David A. Rodriguez

Wrong David A. Rodriguez?

Multicultural Marketing Manager

Ford Motor Company
One American Road
Dearborn, Michigan 48126
United States

Company Description: Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents....   more
Background

Employment History

Education

  • B. S. , Business Administration
    Central Michigan University
131 Total References
Web References
David ...
www.emarketer.com, 4 Oct 2013 [cached]
David Rodriguez Multicultural Marketing Manager Ford Motor Co.
National activity and regional spot marketing, where dealers keep the overall brand in tune to the local nuances, drive Ford Motor Co.'s digital brand strategy for US Hispanics. David Rodriguez, multicultural marketing manager at the automaker, spoke with eMarketer's Danielle Drolet about the demographic, its mobile-skewing behaviors and the state of Spanish-language search.
...
David Rodriguez: Many marketers, particularly national marketers, grapple with those nuances and dynamics within the market.
...
Rodriguez: One thing Ford has been very successful at is having a unified business strategy.
...
Rodriguez: We definitely see that trend as it relates to the metrics we develop.
...
Rodriguez: As a high-decision goods maker, we ask ourselves those exact questions.
...
Rodriguez: We designed our overall Hispanic search strategy program in tandem with our general market activities and use a combination of Spanish and English search terms.
...
Rodriguez: We definitely look for where the volume opportunities reside in the overall market-as well as from a regional standpoint. The Hispanic market in totality overindexes.
...
Rodriguez: Those particular segments continue to do well and grow.
...
Rodriguez: The recurring theme for us is the identification of benchmarks.
In terms of digital and social ...
www.theregangroup.com, 31 May 2013 [cached]
In terms of digital and social media, this is the most aggressive campaign we've taken," says Dave Rodríguez, multicultural marketing communications manager at Ford.
New Messaging Needed to Reach
www.blinkads.com, 25 Aug 2010 [cached]
"We understood through research that the bilingual, younger target represented a huge opportunity to position the Fiesta as something very relevant to them," said David Rodriguez, Ford's multicultural-marketing manager. The Ford Fiesta lets young drivers operate digital devices such as MP3 players or Bluetooth-enabled cellphones from one location via voice commands. It also offers hands-free control of applications such as internet radio and an app for Twitter on their smartphones.
"We needed to pitch the car features, of course, but mostly we wanted to put [our consumers] in charge," Mr. Rodriguez said.
"The 2013 Ford Fusion, which delivers ...
macintosh.ulitzer.com [cached]
"The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand," said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company.
LatinVision
www.latinvision.com, 24 June 2010 [cached]
Dave Rodriguez is the Multicultural Marketing Manager at Ford Motor Company. Dave directs all US Hispanic marketing communications for the #2-ranked advertiser. He manages a top Hispanic national agency with 2 regional offices. In his roles at Ford, Dave has led African American and Asian marketing efforts along with Supplier and Dealer Diversity Development programs. He has been with Ford since June, 2005.
In June 2009, the Ford SYNC campaign featuring international music star Juanes, received top honors for market performance at the 2009 EFFIE Awards in the Hispanic category. It was the first ever won by Ford in the Hispanic arena. This was the 2nd EFFIE achieved by Dave in his career.
Dave has been recognized as one of the Top 25 executives in Latino Advertising by Latino Leaders magazine.
As part of Ford's community initiatives, Dave is the marketing lead to the National Council of La Raza. He also serves on the Corporate Advisory Board of the DePaul University Multicultural Marketing Program in Chicago.
Prior to Ford, Dave has held various executive level positions in the agency business, at such global firms as Young and Rubicam and BBDO serving top Fortune clients. While with BBDO, Dave was a member of the executive team that achieved record profits for Omnicom. His category background in the Multicultural and General Market arenas includes Beverages, Banking and Financial Services, and Sports Marketing.
Dave has been interviewed and cited on various industry topics by Advertising Age, BrandWeek, Hispanic Market Weekly, Impremedia and The New York Times, among others. A graduate of Central Michigan University, Dave has a B. S. in Business Administration. While in college he played NCAA soccer. Dave is from Detroit, Michigan and lives in the area with his family.
Other People with the name "Rodriguez":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304