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Last Update

2015-11-28T00:00:00.000Z

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Wrong David Rodriguez?

Mr. David Rodriguez A.

Multicultural Market Manager

Ford University

Direct Phone: (313) ***-****       

Email: d***@***.com

Ford University

1 American Road

Dearborn, Michigan 48126

United States

Company Description

Ford is focused on accelerating the development of new products that customers want and value. From fun-to-drive, fuel-efficient cars to versatile, capable utility vehicles and tough, durable trucks that work harder and last longer, Ford offers a full lin... more

Find other employees at this company (40,581)

Background Information

Employment History

Chief Marketing Officer
ASG Renaissance LLC

Education

B. S.
Business Administration
Central Michigan University

Web References (183 Total References)


New Messaging Needed to Reach ‘New Majo... | McDonald Marketing

www.mcdonaldmarketing.com [cached]

"We understood through research that the bilingual, younger target represented a huge opportunity to position the Fiesta as something very relevant to them," said David Rodriguez, Ford's multicultural-marketing manager. The Ford Fiesta lets young drivers operate digital devices such as MP3 players or Bluetooth-enabled cellphones from one location via voice commands. It also offers hands-free control of applications such as internet radio and an app for Twitter on their smartphones.

"We needed to pitch the car features, of course, but mostly we wanted to put [our consumers] in charge," Mr. Rodriguez said.


RAB Press Release

www.rab.com [cached]

Winning strategies for maximizing the multicultural marketplace will be discussed on a panel of major advertisers that includes David Rodriguez, Multicultural Market Manager, Hispanic, Ford Motor Co.; Rosa Serrano, SVP Multicultural, Initiative Media; Caleb Windover, Managing Director, 42 Degrees/MediaVest; and Ken Rye, Multicultural Marketing for Home Depot.


Chino & Nacho's 'Bebe Bonita' featuring ...

www.latinheat.com [cached]

Chino & Nacho's 'Bebe Bonita' featuring Jay Sean is reflective of our bicultural market's unique music tastes," says Dave Rodriguez, Multicultural Marketing Communications Manager at Ford.


Dave Rodriguez, ...

www.hispanicmarketinfo.com [cached]

Dave Rodriguez, Multicultural Marketing Manager, Ford Motor Co.

...
Dave Rodriguez, Multicultural Marketing Manager, Ford Motor Co.


Chino & Nacho's 'Bebe Bonita' featuring ...

www.latinheat.com [cached]

Chino & Nacho's 'Bebe Bonita' featuring Jay Sean is reflective of our bicultural market's unique music tastes," says Dave Rodriguez, Multicultural Marketing Communications Manager at Ford.

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