David Raybould ... David Raybould is Research Director at TRP.With a First Class degree in Statistics and nine years experience in the field, he is a recognised expert in TV audience measurement and respondent level data in the UK. David
has developed original statistical methods and models to address our clients' ever expanding needs.He
sits on the BARB Data Users Group
and has helped formulate the data specifications for the 2002 BARB contract.
As well as UK data manipulation, his
role includes client management, which encompasses specifying research proposals and presenting conclusions.