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Wrong David McCreight?

David W. McCreight

Chief Executive Officer

Anthropologie

HQ Phone:  (215) 454-5438

Direct Phone: (215) ***-****direct phone

Email: d***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Anthropologie

5000 S. Broad St.

Philadelphia, Pennsylvania,19112

United States

Company Description

Anthropologie tailors its merchandise to sophisticated and contemporary women aged 30 to 45 who, for the most part, are focused on family, home and career. The unique and eclectic product assortment includes women's casual apparel and accessories, home furnish... more

Find other employees at this company (4,523)

Background Information

Employment History

President

Urban Outfitters , Inc.


President

Sears incorporated


President

Smith & Hawken Ltd


Merchandising and Retailing Executive

DISNEY STORE INC


Contributor

PR Newswire


President

Under Armour Inc


Web References(43 Total References)


Executive Officers

www.urbn.com [cached]

David McCreight
President Chief Executive Officer, Anthropologie Group David W. McCreight is President, URBN, and Chief Executive Officer, Anthropologie Group. In this role, David is responsible for international growth, global direct-to-consumer, Anthropologie North America, Anthropologie Europe, BHLDN and Terrain brands. His diverse experience across several lifestyle retailers makes him perfect for this role. David is a powerful leader with a deep knowledge of the women's apparel and home industries with a proven track record for growing multi-channel, multi-category brands globally. He has a compelling blend of strategic vision, analytical rigor, and brand aesthetics. Prior to his current role, David was President of Under Armour from 2008 through 2010 and served as President of Lands' End from 2005 to 2008. David has a B.A. from the University of Virginia. David McCreight President Chief Executive Officer, Anthropologie Group David W. McCreight is President, URBN, and Chief Executive Officer, Anthropologie Group. In this role, David is responsible for international growth, global direct-to-consumer, Anthropologie North America, Anthropologie Europe, BHLDN and Terrain brands. His diverse experience across several lifestyle retailers makes him perfect for this role. David is a powerful leader with a deep knowledge of the women's apparel and home industries with a proven track record for growing multi-channel, multi-category brands globally. He has a compelling blend of strategic vision, analytical rigor, and brand aesthetics. Prior to his current role, David was President of Under Armour from 2008 through 2010 and served as President of Lands' End from 2005 to 2008. David has a B.A. from the University of Virginia.


Contact Us

www.urbn.com [cached]

David W. McCreight
President, URBN Chief Executive Officer, Anthropologie Group david.mccreight@urbanout.com


www.urbn.com

Business of Fashion recently wrote about Anthropologie & Co., featuring an interview with David McCreight, President, URBN, and CEO, Anthropologie Group.
Read the full story below. "In many ways, this turns back to the heritage of the great, original department stores," says David W. McCreight, chief executive of the Anthropologie Group - which also includes Terrain and BHLDN - and president of URBN. Indeed, what McCreight and his team are proposing reflects what so many traditional department stores are currently attempting to master: destination retail that not only attracts foot traffic but compels the customer to carry on with their shopping for more than 30 minutes. To test the Anthropologie & Co. concept, McCreight built a mock store in one of the URBN-owned buildings at The Navy Yard in Philadelphia, which has served as the company's campus since 2006. "We set it up across the street, mocked it up and liked what we saw. Then we invited some of our best customers from Manhattan to Washington, DC, to come in for a day," he says. McCreight envisions the Anthropologie & Co. fleet topping out at 30 to 40 stores. "It used to be that merchants would come in Monday morning and look at sales," McCreight says. "Now we are coming in talking about social. It's a way for her to speak to us or to eavesdrop and observe conversations about brands. The little insights give us the most profound advice." Superstores are also not entirely new to the URBN family. Urban Outfitters has long experimented with unique formatting, opening a 57,000-square-foot store on New York's Herald Square in 2014, complete with a beauty salon, Amoeba Music record store and cafe serving coffee from La Colombe coffee, another Philadelphia business. McCreight, who assumed the role of president of URBN in February 2016 on top of his duties at Anthropologie, has also observed how the parent company's namesake brand was able to quickly course correct after a down period. (In the last quarter, sales at the Urban Outfitters were $354 million, up 4 percent from the same period in 2016, with comparable store sales up 5 percent.) "Anthro and Urban have shown a very good track record of responding," he says. McCreight and his team are also looking abroad - to Europe in particular - for expansion opportunities. (The store's first London location opened in 2009.) "We believe now there is an opportunity to grow major markets digitally, where the first impressions may be from the store that they've seen in the capitals of Europe or America," he says. "We are in the early stages of that strategy." To be sure, wherever Anthropologie lands, it will be with a specificity and patina wholly germane to the brand, which, McCreight believes, is in many ways bigger than the business. One can't help but wonder, with the news of home goods purveyor West Elm entering the hospitality realm if an Anthropologie & Co. hotel could the next step? The company has been approached several times by potential partners, but nothing has made sense thus far. "We'd rather have a more curated experience, where we control most of it," he says.


www.urbn.com

David McCreight
President Chief Executive Officer, Anthropologie Group David W. McCreight is President, URBN, and Chief Executive Officer, Anthropologie Group. In this role, David is responsible for international growth, global direct-to-consumer, Anthropologie North America, Anthropologie Europe, BHLDN and Terrain brands. His diverse experience across several lifestyle retailers makes him perfect for this role. David is a powerful leader with a deep knowledge of the women's apparel and home industries with a proven track record for growing multi-channel, multi-category brands globally. He has a compelling blend of strategic vision, analytical rigor, and brand aesthetics. Prior to his current role, David was President of Under Armour from 2008 through 2010 and served as President of Lands' End from 2005 to 2008. David has a B.A. from the University of Virginia. David McCreight President Chief Executive Officer, Anthropologie Group David W. McCreight is President, URBN, and Chief Executive Officer, Anthropologie Group. In this role, David is responsible for international growth, global direct-to-consumer, Anthropologie North America, Anthropologie Europe, BHLDN and Terrain brands. His diverse experience across several lifestyle retailers makes him perfect for this role. David is a powerful leader with a deep knowledge of the women's apparel and home industries with a proven track record for growing multi-channel, multi-category brands globally. He has a compelling blend of strategic vision, analytical rigor, and brand aesthetics. Prior to his current role, David was President of Under Armour from 2008 through 2010 and served as President of Lands' End from 2005 to 2008. David has a B.A. from the University of Virginia.


capitalistocracy.com

Anthropologie CEO David McCreight said on Tuesday's call that the rise of digital has made the in-store experience increasingly important, and more experimentation is underway.


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