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This profile was last updated on 9/25/13  and contains information from public web pages.

Mr. David Mahfouda

Wrong David Mahfouda?

Chief Executive Officer

Employment History

  • Chief Executive Officer

Board Memberships and Affiliations

  • Founder
13 Total References
Web References
Founder David Mahfouda ..., 3 Feb 2014 [cached]
Founder David Mahfouda explains and heads up, Thanksgiving travelers: there's an extra 10% off on your fare, good through Friday, November 29th
David Mahfouda Founder Bandwagon
David Mahfouda, ..., 10 Sept 2013 [cached]
David Mahfouda, Bandwagon, CEO
With a palpable enthusiasm for ..., 23 Sept 2013 [cached]
With a palpable enthusiasm for collaboration, David Mahfouda is plotting a new future for taxi transportation in New York City-one that's more cost-effective, efficient, and sociable. Bandwagon, Mahfouda's new ridesharing service launched at LaGuardia Airport in July, fills idle capacity in taxis by getting passengers who have complementary destinations into the same cab. The above picture is of Bandwagon's taxi sharing stand with digital ride board at LaGuardia. Drivers make a better fare, passengers pay less for the same distance they would travel alone, and the idea, if it catches on, will likely amount to enormous environmental advantages over time.
Mahfouda first discovered the power of collaboration in high school while playing lacrosse for an eccentric, yet highly effective, coach whose key strategy was to develop strong relationships between players. "He actually got high school boys to shout Shakti (which is Sanskrit for the underlying energy that connects all things) when we came into a huddle," says Mahfouda. "It was an amazing experience. We won back-to-back championships focusing on Skakti. This, along with Mahfouda's strong family ties, influenced his current mission to explore "what's possible when people work together."
Mahfouda is now facilitating a major collaboration among passengers, taxi drivers, the NYC Taxi & Limousine Commission (TLC), and other city agencies. Last week I had a chance to ask Mahfouda a few questions about what inspired him to launch Bandwagon, how its first users are responding to the service, and the challenges and surprises he's encountered during Bandwagon's Beta phase. Read on for my interview of Mahfouda.
"It's information technology," said ... [cached]
"It's information technology," said founder David Mahfouda. "It's figuring out which passengers can share, how to communicate that they can do that, and how to incentivize them."
A onetime performance artist who started a moving cooperative, Very Polite Movers, to help people schlep their belongings around the city, Mr. Mahfouda has focused for years on encouraging people to share resources. He started BandWagon in 2011 with $212,000 in grants from the New York State Energy Research and Development Agency and an additional $200,000 in money from angels, friends and family. Ensconced at NYU-Poly's clean-tech ACRE incubator, BandWagon has just two employees and a lot of Poly interns.
Now he's looking for more investor money-he made a pitch Tuesday to New York Angels-and additional grants from NYSERDA's Cleaner Greener Communities.
He tested his sense that people would be motivated to share rides by trying to hand out dollar bills to travelers at the head of the taxi line at Penn Station if they would stand aside for a few minutes and not take the next cab. No one took the offer, even when he raised the ante to $5 and $20.
"When you're waiting in line, all you want to do is get in front of the line," he said.
People willing to share a cab from LaGuardia enter their destination into BandWagon's mobile app, and their request appears on a screen at the head of a HOP-high-occupancy passenger-lane. When there's a match, the two-or three-passengers get the next cab, alternating with the single riders' line. For now, passengers simply split the fare, but BandWagon is working with the TLC to be able to offer a premium to cabdrivers.
Mr. Mahfouda said BandWagon can halve the line at LaGuardia, which can stretch to 100 people.
"It's a demand-management strategy, and it's most effective when the airport runs out of taxis," he said.
"The software makes it economical," Mr. Mahfouda said.
Mr. Mahfouda said BandWagon's edge is that it's cheaper-and greener.
David ..., 13 June 2013 [cached]
David Mahfouda Bandwagon
Second Place
David Mahfouda - Bandwagon (NYSERDA)
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