We begin our story with co-founders David and Bianca Lisonbee.
First, meet David Lisonbee
Here's a man who knows how to create his
Even at a young age, this 4Life
co-founder made things happen.
"I painted addresses on curbs," David recalls.
Pulling out his
brushes and hitting the streets by dawn, David
cleaned and painted curbs all day.
went home, cleaned up, and headed back out to the neighborhood where he'd been working, this time for door-to-door selling with the homeowners.
"I worked completely by donation," David
explains, "asking homeowners to contribute what they considered a fair price for my service.
His wife, Bianca, notes "David
has always been uncannily skillful at noticing the needs of others and willing to do whatever he can to meet those needs."
One evening, after a particularly long day of curb-painting, David
knocked on a door he'll never forget.
A woman answered, and when she
saw the care with which David
had cleaned and painted her
asked him to wait on the porch and disappeared back into the house.
emerged a few moments later to place six silver dollars in his
was all she
took those six silver dollars home and, instead of spending them, placed them where he
could see them every day.
They reminded him that a job well done has rewards above and beyond simply being paid.
The symbolic significance of the coins remains a 4Life tradition today, and The Life Rewards program was designed to reward the persistence, effort, thoughtful care, and diligence that goes into a job well done.
still has his
six silver dollars.
had experienced persistent upper respiratory problems his
entire adult life, and the Lisonbees had both spent 20 years developing nutritional support products.
These two influences had made the Lisonbees passionate about finding a way to provide a solution for stronger, healthier immune systems.
Yet what the Lisonbees found took the entire immune-support industry by surprise.
Resisting The Exotic
"I knew the immune system was the key," mused David
"yet I had been taught, like everyone else, to look for immune support in vitamins, minerals, and herbs.
I didn't realize that a strong immune system needed something altogether different.
At that point, research teams and new business owners were packing their bags and heading to far-off locations, searching for that one exotic fruit that would hold the secret to longevity and well-being.
That was about to change.
Quite by accident, completely frustrated that his
relentless pursuit and a decade of international travel had turned up nothing, David
made one more trip...
...this time to the library.
Elbow-deep in library research, David
was investigating the immune benefits of colostrum when he
came across a reference to an obscure patent for something called transfer factor.
This obscure patent, David
discovered, concerned something that had never existed in any exotic locale on earth.
In fact, David
had already spent 20 years building one of the most successful and profitable direct-selling businesses of its day, Enrich International.
Together with his wife, Bianca, David
secured the right to the only existing Transfer Factor extraction process patent and, in 1998, David
and Bianca Lisonbee made the miracle of Transfer Factor available to the world.
"Because the entire neutraceuticals' market was focused on finding nutritional sources, the immune information supplied by transfer factor placed our 4Life Transfer Factor® Classic product in a category of its own," David
In fact, looking beyond "nutrition" to "information" was such a novel idea , that the introduction of transfer factor into the market completely changed how people thought about health.
4Life's Innovative Advantage
For most people, the realization that transfer factor holds the key to strong, healthy immune systems would have been enough for one lifetime, but David
wasn't done having good ideas.
In fact, he
was just getting started.
brought together a team of in-house research specialists in bio-organic chemistry, neutraceuticals, and health sciences to begin what is now known as the 4Life Transfer Factor wellness revolution.