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Crimson Publishing Ltd
Direct Phone: +44 ***********
2Nd Floor Westminster House Kew Road
Richmond, Surrey TW9 2ND
At Crimson Business we specialise in information publishing for small and medium size businesses. Uniquely, we have the capacity to communicate with over 400,000 businesses in the UK and this figure is constantly growing. Crimson has established more rela... more
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Co-authors Carol Tice and
Co-authors Carol Tice and David Lester feature the startup stories of Twitter, Zynga, Dropbox, Spanx, Pinkberry Frozen Yogurt, and Chipotle Mexican Grill, as well as Google, Groupon, LinkedIn, Electronic Arts, Etsy, eBay, and Whole Foods Co.; and a few American Classics, such as Microsoft Corp., Coca Cola and The Walt Disney Co.Many of these founders discovered their big idea only by accident or serendipity. It might be hard to imagine their difficult climbs to success given where these hot companies are today, but some encountered obstacles so great the companies nearly folded. The new book How They Started reveals the qualities entrepreneurs need perseverance, courage, creativity, and yes, sometimes a little luck to start and grow a famous brand. Through interviews with many of these startups founders, investors, and early employees, Tice and Lester provide new insight on familiar stories such as the founding of Groupon, Zynga, and Pinkberry Frozen Yogurt, creating a collection that offers aspiring entrepreneurs a glimpse of what happens in a startups frantic early years.
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