It's also about two kids who fight like all siblings do but when it comes to a crisis, they realise how important family is to them and how their busy parents really do care and worry about them which they find out when they enter into their parents' dream worlds," elaborates David Kwok, CEO of Tiny Island Productions.
made a bet on 3D animation
that is paying off in a big way
TODAY By Francis Kan - 20 June 2013
SINGAPORE - Mr David Kwok
is surrounded by the future.
juggles an Android tablet with a three-dimensional screen and a pair of 3D goggles from Sony
, showing off products that are not even for sale yet.
We are partnering international players to produce 3D content for gadgets the world has never seen," Mr Kwok
After five years working for the Government, Mr Kwok quit his job in 2000 to pursue a career in computer animation, having spent many hours after work and during the weekends learning the craft.
Over the next few years, he experienced almost every aspect of the business, from being a visual effects artist to a line producer and eventually setting up a studio from scratch.
In 2007, he
decided to devote himself full-time to Tiny Island
, a company he
had founded a few years earlier as a platform to do freelance work but had since remained dormant.
Its first breakthrough came that year, when a client in Thailand commissioned it to produce three episodes of a series called Shelldon.
But before signing the deal, the client wanted to visit Tiny Island's
office, which proved a problem as everyone worked from home.
The next three weeks saw Mr Kwok
team embark on a frantic extreme makeover of a 2,000 sq ft office space on Beach Road.
"My wife and I maxed out our four credit cards to pay for everything.
We bought everything from Ikea, and I painted the walls while others were laying cables," he
recalled with a chuckle.
"In the end, the client came in and was impressed, so we got the deal."
What impressed even more was the quality of the work it produced, and Tiny Island
ended up doing the entire 26-episode series, which was eventually broadcast on US television network NBC.
The company leveraged that success to get more work, but Mr Kwok
realised that the path to the top lay in creating its own show.
But Mr Kwok's
ambitions go beyond just the success of his
He started Tiny Island in part to help raise Singapore's standing in the global animation industry.
To help groom local talent, he
runs an animation school that takes in four batches of between 15 and 20 students a year under the government's Workforce Skills Qualifications (WSQ) scheme.
Singapore's Dream Defenders CG Series Premieres on Hulu, Interview with Founder David Kwok
HARDWARE ZONE FEATURE ARTICLE
HardwareZone sat down with David Kwok, founder and CEO of Tiny Island Productions, to talk about how the series came to be, and the challenges behind making a successful animated series.
David Kwok is the founder and CEO of Tiny Island Production (image courtesy of David Kwok).
David Kwok, CEO, Tiny Island Productions, commented: "We recognised the value of reaching out to new digital audiences across multiple platforms and we are very fortunate to have Hulu as our partner."
Tiny animated ambitions on BBC News
EyeFly3D is a game changer as it allows just about anyone with a smartphone to view 3D glasses-free on their personal device," said David Kwok, CEO of Tiny Island Productions.
" We see this as a platform for leading content owners and distributors to showcase their work.
There were over 419 million smartphones sold worldwide in 2012 and 428 million in 2011 according to Gartner
Each phone represents a potential customer for our 3D content.
We're very excited to see our new stereoscopic-3D CG animated series 'Dream Defenders' via the EyeFly filter.
" remarks David
Tiny Island Productions Pte Ltd
141 Redhill Road, Block H & E, #01-24, Singapore 158828
Tel +65 96933870
CEO David Kwok explains how Tiny Island's new show is breaking into new markets beyond just TV, and is bringing a brand of 360-storytelling to new heights.
"Dream Defenders Adventure", Singapore's first 3D Stereoscopic animated series has landed in North America.
Created by Tiny Island Productions
, a Singapore indie animation company, the show has become a top children show telecast on 3net, a US-based 3D TV channel which is a joint venture between Discovery, IMAX
But Tiny Island's CEO David Kwok says that the show is not just for TV, it's going fully 360 beyond TV to games and other new digital platforms.
The spin-off for the show is already available on Nintendo 3D US website for download.
Based out of Redhill Road, this independent 3D animation company, which has grown from 10 to 120 staff in just over six years, has already put Singapore on the world map for digital animation.
It is easily one of the leading local animation companies here.
Earlier last year, Tiny Island worked on Cartoon Network channel's animated telefeature "Ben 10: Destroy All Aliens", and started creating their own stereoscopic 3D animated TV series, "Dream Defenders Adventure", which CEO David Kwok says is kind of like "Inception for kids".
It's also about two kids who fight like all siblings do but when it comes to a crisis, they realise how important family is to them and how their busy parents really do care and worry about them which they find out when they enter into their parents' dream worlds," elaborates David
Game change: Dream Defenders
showing the way
Made to a tune of US$5.2million and partly funded by MDA
has bigger plans for the 3D stereoscopic animated "Dream Defenders
firmly believes that going 360 is the only way for the local animation industry to grow, and that involves building their own brands.
explains: "We are venturing into new markets.
Recognising how fast and media-savvy consumers are these days, David Kwok
company is creating 'future proof' content.
Constantly innovating is the company strategy.
elaborates: "That means our content is designed in such a way we can use on traditional, 4 by 3, 16by9, HD, stereoscopic and even future auto-stereoscopic 3D platform where 3D glasses are not needed.
Having just come back from Los Angeles a month ago, David
thinks that now is the time for Singapore companies to work even more collaboratively as the West is now looking to Asia.
"I think there's growing interest in Asia from North America and Europe.
Partly because of current economic downturn in the West, they are looking for collaborations - in terms of more partners, outsourcing, co-investment, and in other ways."
Being in the animation sector for over 14 years now, David Kwok
believes the creative sector has changed and evolved: "There's a lot more opportunities because Asian capabilities in terms of production have gone up, financial support here is getting stronger and the Internet has made the world a seamless place to be."
Ushering in "new chapter between our music and animation industry", this song is "a special dedication towards all who has worked so hard towards a common dream, which is to put Singapore on the world map," adds David
I think it takes time but we'll get there," said David Kwok, CEO of Tiny Island Productions.
said the technology for 3D without glasses already exists, and we can expect the system to be ready on the market in as soon as three years' time.
I think that's what Singapore needs," said Kwok
Talking to Animation Xpress Asia Pacific about the deal between Tiny Island and 3net, David Kwok, CEO, Tiny Island Productions said, "The 3D stereo version of Dream Defenders was introduced to good market reviews at MIPCOM 2010.
an amazing and challenging experience for our production team," commented David Kwok, CEO of Tiny Island Productions.
David Kwok, CEO, Tiny Island Productions, commented: "We are honored to have the opportunity to work with 3net to launch the stereoscopic version of our series in the US."
Tiny Island's David Kwok talks about Singapore's 1st 3D stereoscopic series, 'Dream Defenders
Excited about the release of the show in 2012, David Kwok, Tiny Island shares his experience of working on 'Dream Defenders' with AnimationXpress Asia Pacific's Amrita Valecha.
Tiny Island Productions managing director David Kwok said: "The monsters here in Dreamworld are made from the fears and worries you bring with you.
No worries, no monsters"!
"Though we are very strong in creating content, the 3D o