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This profile was last updated on 8/10/15  and contains information from public web pages and contributions from the ZoomInfo community.

Direct Marketing and Eloqua Manag...

Phone: (781) ***-****  
Local Address:  Wilmington , Massachusetts , United States
Analog Devices Inc
One Technology Way
Norwood , Massachusetts 02062
United States

Company Description: Analog Devices, Inc. (Analog Devices) designs, manufactures and markets analog, mixed-signal and digital signal processing integrated circuits (ICs) used in...   more
Background

Employment History

Education

  • Masters , Engineering
    Boston University
  • Masters degree , Computer Engineering
    Boston University
  • Masters , Computer Engineering
    Boston University
90 Total References
Web References
Other great presentations I was able ...
www.definitive-results.com, 13 Nov 2014 [cached]
Other great presentations I was able to attend were those by Brian Kardon of Lattice Engines, Laura Ramos of Forrester Research, David Kruh of Analog Devices, Chris Moody of Oracle Marketing Cloud, Erika Brookes or Oracle Social.
JAC Publishing & Promotions Description Page
www.jacpub.com, 7 Feb 2012 [cached]
David Kruh has worked at various times - and with varying degrees of success - as a disc jockey, writer, computer programmer, radio producer, radio engineer, teacher, advertising copywriter, spokesperson for Boston’s Big Dig highway project, while performing stand-up and acting in a number of local productions including Curley: The Musical, The Dining Room , and Late Night Catechism. He is currently employed as a Marketing Communications Manager for Analog Devices in Wilmington, MA.
...
David collaborated, with Arnie Reisman, on PONZI!, a film script about the infamous Boston swindler who, coincidentally, operated at the exact same time that Harry Frazee sold Babe Ruth to the New York Yankees. ( PONZI! placed in the quarter finals of the 2001 Scriptapalooza Screen Writers competition.)
...
David's most recent work is a novel and screenplay titled Be Careful What You Wish For... , a fantasy in the truest sense of the word, as it is about the year the Red Sox finally win the World Series and how that affects the lives of several Bostonians. David is also a published author whose most recent book, Scollay Square (Arcadia Publishing, 2004) is his second effort to document the history of Boston’s erstwhile entertainment district.
...
David is also the co-author, with his father Louis, of Presidential Landmarks (Hippocrene Press, 1992). David's columns have appeared in a number of publications including the Boston Globe and Boston Herald, and he has also worked as a freelance writer for Boston Magazine and Yankee Magazine. David was also a staff writer for The Movie Loft, which appeared on Boston’s UPN affiliate, WSBK-TV.
In the News 2/7/12 - Playwrights Steven Bergman and David Kruh have new published stories in the now released anthology, "Final Fenway Fiction: More Short Stories from Red Sox Nation.
David ...
www.newburyportliteraryfestival.org, 4 May 2012 [cached]
David Kruh
...
David Kruh
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David Kruh is a former New Yorker who has written two books on Scollay Square: Always Something Doing, Boston's Infamous Scollay Square (Northeastern University Press,1999) and Scollay Square (Arcadia Publishing, 2004). He has co-authored books with his father, Louis (Presidential Landmarks, Hippocrene Press, 1992), and with Yanni Tsipis (Building Route 128, Arcadia Publishing). He is also a contributor to Final Fenway Fiction (Cornerstone Book Publishers, 2012), an anthology of 18 short stories chronicling the Boston Red Sox. David's columns have appeared in a number of publications, including The Boston Globe, Boston Herald, Boston Magazine, and Yankee Magazine. Mr. Kruh is also a producer and published playwright. His musical, The Curse of the Bambino, premiered at the Lyric Stage Company of Boston in 2001. Though David has dabbled in acting and stand-up comedy he prefers to eat, so is currently working full time as a Marketing Communications Manager for Analog Devices, a semiconductor manufacturer.
Five years ago, the company started ...
www.btobonline.com, 22 May 2008 [cached]
Five years ago, the company started testing e-mail marketing against direct marketing and saw an instant winner, said David Kruh, direct and database marketing manager for Analog Devices.
"It cost us about $1 per piece to print and mail a brochure, but it only costs about one cent to send an e-mail," he said."Furthermore, e-mail is trackable. ...When we tested e-mail versus direct mail, we found we were getting hundreds-of-times-better response rates for e-mail marketing."
But as successful as e-mail marketing had been for his company, Kruh knew he could do even better.Working with e-mail service provider Experian CheetahMail, Analog Devices revamped its program, focusing on list segmentation, extensive testing, personalization and the use of affinity analysis, a graphically based data analysis tool that uncovers common behaviors, relationships and characteristics of people who buy specific items.
For list segmentation, Kruh split his list into two distinct groups: one he termed "tire-kickers," who fall into the hobbyist or student category, and the other more influential group that includes designers and consultants.He did so to help his salespeople gain better-quality leads, he said.
"We'd send out our ‘Solutions Bulletin' and some months get 3,000 requests for samples, But the sales didn't follow the requests," he said.
After digging deeper, Kruh's team saw that the people who purchased most often were also the ones who clicked through to fewer links."The more activity we saw in terms of clicks, the less we saw in terms of revenue," he said."It makes sense.Who has time to go clicking around a Web site?Hobbyists, students, and people at smaller companies or research facilities."
Kruh ceased sending direct mail to the unprofitable group; at the same time, he started sending specific, targeted e-mail messages to the profitable group.He also tested dayparting and personalization for both groups.Doing so revealed that Thursdays beat Tuesdays by 15% across the board.He also learned that sending a message at midnight beat midday by 10%, and that sending messages at midnight resulted in one-third fewer unsubscribes.
"The way we see it is engineers come to work, have coffee and read their e-mail to get their days started," he said."By noon, things are piling up for them and they don't have time to read our messages."
Personalizing messages-a strategy that Experian CheetahMail encouraged but Kruh initially resisted-has also helped significantly, translating into 10% to 60% higher click-through rates.
The final piece to the e-mail puzzle, Kruh said, has been affinity database analysis, which helps the company figure out, for example, what other parts someone who buys an amplifier is likely to buy.
"In 2007 we ran a campaign to introduce a new sensor amplifier.We got 25% better click-through rates with the affinity populations than with the folks who were previous amplifier purchasers," he said.
JAC Publishing & Promotions Description Page
www.jacneed.com, 4 Feb 2006 [cached]
The End by David Kruh
...
David Kruh has worked at various times - and with varying degrees of success - as a disc jockey, writer, computer programmer, radio producer, radio engineer, teacher, advertising copywriter, spokesperson for Boston's Big Dig highway project, while performing stand-up and acting in a number of local productions including Curley: The Musical, The Dining Room, and Late Night Catechism.He is currently employed as a Marketing Communications Manager for Analog Devices in Wilmington, MA.
...
David collaborated, with Arnie Reisman, on PONZI!, a film script about the infamous Boston swindler who, coincidentally, operated at the exact same time that Harry Frazee sold Babe Ruth to the New York Yankees. (PONZI! placed in the quarter finals of the 2001 Scriptapalooza Screen Writers competition.)
...
David's most recent work is a novel and screenplay titled Be Careful What You Wish For ... , a fantasy in the truest sense of the word, as it is about the year the Red Sox finally win the World Series and how that affects the lives of several Bostonians.David is also a published author whose most recent book, Scollay Square (Arcadia Publishing, 2004) is his second effort to document the history of Boston's erstwhile entertainment district.
...
David is also the co-author, with his father Louis, of Presidential Landmarks (Hippocrene Press, 1992).David's columns have appeared in a number of publications including the Boston Globe and Boston Herald, and he has also worked as a freelance writer for Boston Magazine and Yankee Magazine.David was also a staff writer for The Movie Loft, which appeared on Boston's UPN affiliate, WSBK-TV.
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