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2013-05-20T00:00:00.000Z

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Wrong David Heitner?

David P. Heitner

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Background Information

Employment History

North New Jersey

Financial Adviser

Merrill Lynch & Co. Inc

Writer

Yodle Inc

Affiliations

Founder
HEITS Building Services Inc

Education

Bachelor's of Science degree

University of Bridgeport

Web References (49 Total References)


Heits Building Service, Inc. - White-Collar Janitors Aim To Clean Up

www.heits.com [cached]

David Heitner would rather scrub tile grout than work for Merrill Lynch.

He quit his job as a retail broker in 2002 to start a janitorial company called Heits Building Service Inc. in Hasbrouck Heights, N.J. It was a move his Merrill colleagues could not understand.
"There were some guys who said, "hey, congratulations,'" Heitner recalled, "but most guys were laughing. .. They'd say how "bout you come by and clean my toilets?"
Heitner, 41, grew up the son of a radiologist in Woodcliff Lake, N.J. To make matters worse, his brother is a cardiologist.
"My brother thought I was crazy, too," Heitner said. "But after I joined Merrill Lynch, I realized there was more money in the cleaning business than there was in being a broker."
Heitner got his start as a business analyst at Dun & Bradstreet. He'd sometimes have lunch at a Pizza Hut. He got to know the manager. The manager needed someone to clean the floors at night. Heitner offered to give it a try.
...
Heitner said he quickly built up a portfolio of clients at Merrill, working in Fort Lee, N.J.
Instead of cleaning floors, he spent his nights studying for tests to get the credentials needed to sell securities, insurance and financial planning services. Then came the tech bust and with it, a dramatic drop in commissions.
Heitner's big idea was to take the financial, marketing and management savvy he gained at Dun & Bradstreet and Merrill Lynch and apply it to a highly fragmented industry that isn't always so well-organized or thoughtful.
His company (www.heits.com) sells master franchises for as much as $205,000 to business operators. Master franchisees in turn sell sub-franchises to people who are trained to properly clean everything from offices to dialysis centers.
Despite a struggling real estate market, Heitner said he's benefited from demand for "green cleaning" and unending concerns about swine flu, MRSA and other infectious diseases.
...
What's the difference? asks Heitner. His former employer, Merrill Lynch, has disappeared into Bank of America Corp. (BAC), anyway.
"You put yourself in an environment where there's money to be made and try to rise to the top," Heitner said.


Beauty Salons & Day Spas Yodle Local Articles

local.yodle.com [cached]

David Heitner

...
David Heitner David Heitner - David Heitner has a Bachelor's of Science degree from the University of Bridgeport in Bridgeport, CT. Prior to founding Heits Building Services, a professional green cleaning company, he was a financial adviser with Merrill Lynch in Fort Lee, New Jersey. In 2003 he realized that there were more opportunities in starting and running his own company than there are working for a large Fortune 500 Company, so that's when he struck out on his own and founded his own business.


HEITS Building Services News Article - White Collar Janitors Aim To Clean Up

www.r7fdc.com [cached]

David Heitner would rather scrub tile grout than work for Merrill Lynch.

He quit his job as a retail broker in 2002 to start a janitorial company called Heits Building Service Inc. in Hasbrouck Heights, N.J. It was a move his Merrill colleagues could not understand.
"There were some guys who said, "hey, congratulations,'" Heitner recalled, "but most guys were laughing. .. They'd say how "bout you come by and clean my toilets?"
Heitner, 41, grew up the son of a radiologist in Woodcliff Lake, N.J. To make matters worse, his brother is a cardiologist.
"My brother thought I was crazy, too," Heitner said. "But after I joined Merrill Lynch, I realized there was more money in the cleaning business than there was in being a broker."
Heitner got his start as a business analyst at Dun & Bradstreet. He'd sometimes have lunch at a Pizza Hut. He got to know the manager. The manager needed someone to clean the floors at night. Heitner offered to give it a try.
...
Heitner said he quickly built up a portfolio of clients at Merrill, working in Fort Lee, N.J.
Instead of cleaning floors, he spent his nights studying for tests to get the credentials needed to sell securities, insurance and financial planning services. Then came the tech bust and with it, a dramatic drop in commissions.
Heitner's big idea was to take the financial, marketing and management savvy he gained at Dun & Bradstreet and Merrill Lynch and apply it to a highly fragmented industry that isn't always so well-organized or thoughtful.
His company (www.heits.com) sells master franchises for as much as $205,000 to business operators. Master franchisees in turn sell sub-franchises to people who are trained to properly clean everything from offices to dialysis centers.
Despite a struggling real estate market, Heitner said he's benefited from demand for "green cleaning" and unending concerns about swine flu, MRSA and other infectious diseases.
...
What's the difference? asks Heitner. His former employer, Merrill Lynch, has disappeared into Bank of America Corp. (BAC), anyway.
"You put yourself in an environment where there's money to be made and try to rise to the top," Heitner said.


HEITS Building Services News Articles

www.r7fdc.com [cached]

Entrepreneurship - Our Heroes: Employee Turned Entrepreneur - David Heitner

...
David Heitner, financial advisor turned entrepreneur, is today's guest under the "Our Heroes" series. David fled Corporate America and his job at Merill Lynch to start up Heits Building Services, a professional cleaning service. He bravely tapped into his savings used his experience from opening a cleaning business after graduating college to get his now multi-million dollar business going. Let's find out more about how it all transpired. Read more...
Corp Magazine Green Cleaning: Good for your office and your wallet By David Heitner April 8, 2010
...
David Heitner would rather scrub tile grout than work for Merrill Lynch. He quit his job as a retail broker in 2002 to start a janitorial company called Heits Building Service Inc. in Hasbrouck Heights, N.J. It was a move his Merrill colleagues could not understand.


R7FDC - Newsroom

www.r7fdc.com [cached]

Where will jobs be created On The Record: David talks to two local experts about the recession and where jobs can be created. Sat, Feb. 13, 2010

...
Entrepreneurship - Our Heroes: Employee Turned Entrepreneur - David Heitner
...
David Heitner, financial advisor turned entrepreneur, is today's guest under the "Our Heroes" series. David fled Corporate America and his job at Merill Lynch to start up Heits Building Services, a professional cleaning service. He bravely tapped into his savings used his experience from opening a cleaning business after graduating college to get his now multi-million dollar business going. Let's find out more about how it all transpired. Read more...
Corp Magazine Green Cleaning: Good for your office and your wallet By David Heitner April 8, 2010
...
David Heitner would rather scrub tile grout than work for Merrill Lynch. He quit his job as a retail broker in 2002 to start a janitorial company called Heits Building Service Inc. in Hasbrouck Heights, N.J. It was a move his Merrill colleagues could not understand.

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