"During the Depression, not one person lost their job (here)," said David Haversat, co-owner of S.S. Adams.
...Three years later, Adams sold half the company and turned over the daily operations to Haversat, a magician who started at age 7 when his parents bought him an S.S. Adams magic set.
, who had his
own magic store in Seymour, Conn., heard Adams wanted to sell the company and agreed to buy half of it.
"If there was a place to own, S.S. Adams
was it," Haversat
, 28, said.
has brought a new eye to the business.He
changed the packaging, for example, to capitalize on Americans' love of anything retro, and added dozens of new items.
"To me it's a part of Americana, these pranks," Haversat
...One of the magic products made by S.S. Adams Co. of Neptune, N.J., is the production box, demonstrated by co-owner David Haversat.
The company, which is known for creating such items as the joy buzzer and water-squirting flower, is celebrating its 100th birthday.