David is a professional Marketing and Business Change consultant, skilled in the identification of customer needs and the delivery of effective solutions.
has developed a specialism in Strategic Marketing Planning by working with businesses in a number of industries, resulting in improved business relationships and performance.
Prior to forming APIC Business Consultants Limited in 2008, David gained over 30 years business to business experience in the commercial insurance industry.
Marketing skills were initially developed by agreeing and compiling marketing / business plans for insurance intermediaries, throughout the UK.
Further skills were developed whilst working in London, in a head office environment, in such areas as distribution channel management, market research, account management, communications (internal and external) and Project Management.
has taken this valuable experience to benefit APIC clients in the development of their business.
In September 2010 David formed the Richmond Business Network - a growing and vibrant group of over 100 local business people, who attend monthly business breakfasts and regular lunchtime and evening events.
RBN have links to other business groups throughout Yorkshire, Co.
Durham and Tyneside.
David received a Masters degree (MA) in Marketing Management from Lancaster University and is a Member of the Chartered Institute of Marketing (MCIM).
In August 2009 he
was awarded Chartered Marketer status.
is also qualified to Fellowship level with the Chartered Insurance Institute
(FCII) and is a Chartered Insurer.