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This profile was last updated on 1/26/16  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President, Ticketing

SHN Theatres
Phone: (415) ***-****  
SHN
1182 Market Street Suite 200
San Francisco , California 94102
United States

Company Description: At SHN we are committed to respecting your privacy. Our website is structured so that, in general, you can visit our website and obtain information without...   more
Background

Employment History

Board Memberships and Affiliations

  • Director
    Ticketing
Web References
SHN Archives - AudienceView
www.audienceview.com, 30 Jan 2015 [cached]
One-on-One: David Cushing, VP - Ticketing at SHN
...
David Cushing, VP of Ticketing, SHN
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David Cushing, VP of Ticketing, SHN
Based in San Francisco, Shorenstein Hays Nederlander (SHN) is a market-leading theatrical entertainment organization that brought its ticketing operations and e-commerce in-house when it moved to AudienceView in 2010. Since then, David Cushing and his team have had complete control over pricing strategy, fees and all related revenue sources. We spoke with David to get some insight into the difference this control has made for SHN and how it aligns with their organizational goals.
AV:When SHN moved to AudienceView, one of the main drivers was to be able to control your pricing strategy and structure. What made SHN decide to take control?
David: One of the main drivers was to get everything back in-house, under our own control, across the board and that included our customers.
...
David: We liked the product.
...
David: First, we establish what SHN needs to support its operation.
...
David: For a long time, with the airline industry too, fees were add-ons.
...
David: I think it's great, I do think it will happen.
...
David: Ten years ago, as a small company, it would not have been financially possible to bring our ticketing operations and service back in-house because of the mainframe that you needed just to just have a ticketing system work.
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David: Absolutely!
David ...
www.bestofbroadway-sf.com, 14 Mar 2007 [cached]
David Cushing
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David Cushing
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During his tenure with SHN, David has worked in all areas of ticketing-moving from processing telephone orders, to box office sales, and then subscription fulfillment.In 1998, he transitioned to theatre operations and became House Manager for the Golden Gate Theatre.This position gave him a full view of day-to-day, internal and external activities, and a valued perspective on the theater patron.After four years, he was named Director of Ticketing, bringing a fresh point of view to this challenging role.Today, he balances the intricacies of ticket sales and subscription with the demands of managing 20 staff members to ensure that the ticketing process is flawless.
David ...
www.cshprod.com, 16 May 2012 [cached]
David Cushing
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David Cushing VP, Ticketing
As Vice President, Ticketing, David oversees SHN Audience Services. SHN Audience Services, launched in 2010, was a result of David's vision to bring all ticketing operations for SHN back in-house. He spear-headed the entire project including the RFP process, designing the Call Center space and operations. During his tenure with SHN, David has worked in all areas of ticketing-moving from processing telephone orders, to box office sales, and then subscription fulfillment. In 1998, he transitioned to theatre operations and became House Manager for the Golden Gate Theatre. This position gave him a full view of day-to-day, internal and external activities, and a valued perspective on the theater patron. This diverse experience at SHN affords David a fresh point of view to his challenging role as VP, Ticketing.
You are here:Home/Blog/One-on-One: ...
www.audienceview.com, 30 Jan 2015 [cached]
You are here:Home/Blog/One-on-One: David Cushing, VP - Ticketing at SHN 738x308_all3marquees
One-on-One: David Cushing, VP - Ticketing at SHN
...
David Cushing, VP of Ticketing, SHN
...
David Cushing, VP of Ticketing, SHN
Based in San Francisco, Shorenstein Hays Nederlander (SHN) is a market-leading theatrical entertainment organization that brought its ticketing operations and e-commerce in-house when it moved to AudienceView in 2010. Since then, David Cushing and his team have had complete control over pricing strategy, fees and all related revenue sources. We spoke with David to get some insight into the difference this control has made for SHN and how it aligns with their organizational goals.
AV:When SHN moved to AudienceView, one of the main drivers was to be able to control your pricing strategy and structure. What made SHN decide to take control?
David: One of the main drivers was to get everything back in-house, under our own control, across the board and that included our customers.
...
David: We liked the product.
...
David: First, we establish what SHN needs to support its operation.
...
David: For a long time, with the airline industry too, fees were add-ons.
...
David: I think it's great, I do think it will happen.
...
David: Ten years ago, as a small company, it would not have been financially possible to bring our ticketing operations and service back in-house because of the mainframe that you needed just to just have a ticketing system work.
...
David: Absolutely!
SHN San Francisco Deploys AudienceView Mobile, Advances Overall Patron Experience - AudienceView
www.audienceview.com, 30 Jan 2013 [cached]
Ensuring our patrons can purchase tickets where and when they choose - by phone, online and now via mobile devices - provides a consistent, highly accessible experience that exceeds expectations at every turn," said David Cushing, Vice President, Ticketing for SHN.
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