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This profile was last updated on 7/2/12  and contains information from public web pages and contributions from the ZoomInfo community.

David B. Crawford

Wrong David B. Crawford?

Employment History

  • Senior Vice President of Marketing
    Big Boy Restaurants
6 Total References
Web References
David Crawford, SVP of ... [cached]
David Crawford, SVP of Marketing, Big Boy Restaurants
10.19.10 Big Boy Restaurants selects Study Hall for customer loyalty and retention research | STUDY HALL, 19 Oct 2010 [cached]
In announcing the selection of Study Hall, David Crawford (SVP - Marketing, Big Boy Restaurants) said: 'Choosing Study Hall was a very easy decision.
Brick House, 8 Sept 2011 [cached]
- David Crawford, SVP of Marketing, Big Boy Restaurants
Services: Sponsorships, media planning and media buying
Firm Solutions
According to David Crawford, ..., 5 July 2011 [cached]
According to David Crawford, senior vice president of marketing for Big Boy Restaurants, increased competition as well changes in the summer population of Ann Arbor were major influences in the company's closure.
Crawford said that while there were various reasons the business closed, the most prominent was that it was difficult to devote the attention necessary to @burger with such a large number of Big Boy Restaurants to attend to.
"I think a big (reason) is that we have 140 Big Boys, and so our focus is really tight now on the Big Boy chain," Crawford said. "There were some lessons we got out of the chain, but again, our focus remains Big Boy so we wanted to make sure that was front and center."
Crawford added another significant reason for the decision to close the business involved decreased sales and increased competition from other restaurants.
"The chain did increase some increased competition that we didn't see when we first opened - this was the Five Guys that was built on State (Street) in our "burger proximity" if you will - within half a block," Crawford said.
Additionally, Crawford said the significant decline in the student population at the end of the winter semester and the beginning of spring semester also contributed heavily to a decline in sales, which prompted the decision.
"I didn't expect such a noticeable drop off from students when the students left for the summer," Crawford said.
Crawford added that sales had been significantly higher during the fall semester, before Five Guys Burgers and Fries opened on State Street.
"We had probably done double the sales volume … during the football season and then when winter came we had a noticeable drop-off, just because I think people don't get out and walk as much," Crawford said.
Though the company intends to use some of the menu items from the @burger restaurant, there are no plans to open a similar restaurant in the future, Crawford said.
"There is some great burger research that we did for that chain that we'll start to utilize in our Big Boy business," he said.
However, while the @burger brand has been retired indefinitely, Crawford said there is still possibility for the opening of a Big Boy restaurant in Ann Arbor.
"I love Ann Arbor, in terms of community and the lower unemployment rate and just the general culture of the city is just perfectly suited for us," he said.
"We're really excited about going back ..., 14 Nov 2009 [cached]
"We're really excited about going back to the marketplace where Bob's was invented," said David Crawford, Big Boy's senior vice president for marketing.
Other People with the name "Crawford":
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