David Balzen is the founder and CEO of SalesStaff and is responsible for the company's strategic and operational leadership.
As a demand generation executive and pioneer in lead generation for technology products, David helped lead the industry through the development of demand generation systems leveraging data analytics and the telephone.
extensive understanding of the challenges facing technology companies and their sales teams led to the development of SalesStaff
David's vision: Dramatically improve revenue for high-tech clients, with services that expand their sales pipelines, improve lead conversion rates, and reduce sales cycle time.
In 1995, David
recognized that technology companies faced a serious challenge to compete and generate leads and began a consulting practice, which later became known as InterNEED, that provided complex-sale companies with custom-designed sales systems to generate actionable leads and opportunities.
Since then, the business model has evolved into a fully integrated outsourced solution for complex-sale demand generation services.
Its focus: Enable clients to focus on their core business while building their sales pipelines one meeting at a time.
has over 20 years experience as a chief executive, consultant and thought leader in demand generation.
Recognitions include Winner of the Crystal Eagle Award by the University of Houston's
Center for Entrepreneurship.
Business accomplishments include being a 1999 "Houston 100" Winner as the 34th Fastest Growing Houston Company
with 362% growth from previous year and 2000 "Houston 100" Winner as the 20th Fastest Growing Houston Company
with 387% growth from previous year.
In 2012, David
was selected as one of the Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals
Walter was also an operations leader and member of the management team of InterNEED, a demand generation firm originally founded by SalesStaff's CEO David Balzen in 1994.