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2016-05-01T00:00:00.000Z

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Wrong Dave Tropf?

Dave Tropf

Chief Executive Officer

RSVP Publications Inc

Direct Phone: (800) ***-****       

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RSVP Publications Inc

RSVP Plaza 6730 W Linebaugh Ave Suite 201

Tampa, Florida 33625

United States

Company Description

RSVP® is an upscale cooperative direct mailer. We use gorgeous, glossy, full color postcards to attract attention, generate high response rates and maintain a positive image for each of our clients. Our postcard decks are intended for consumers who apprec ... more

Find other employees at this company (46)

Background Information

Education

Toledo University

Web References (14 Total References)


RSVP Executive Biography

www.rsvppublications.com [cached]

Executive Biography of Dave Tropf & Larry Golden

...
David (Dave) Tropf CO-CEO of RSVP Publications
Dave Tropf founded RSVP Publications in 1985 and now serves as Co-CEO with Larry Golden.
...
Tropf oversees sales of franchises, trains new franchise owners and consults with these owners to create successful markets. He devised a proprietary software system that guides owners through the day-to-day operations of an RSVP franchise.
Tropf pioneered the concept of direct mail to consumers in an era when direct mail was the purview of business-to-business marketing. He had worked in that industry in the early 1980s when rudimentary card decks featuring national offers for everything from sales directories to fax machines were mailed to executives.
Tropf believed cooperative mailing could be converted for marketing upscale products and services to consumers. He introduced aesthetic, full-color post cards, solicited advertisers of high-end products and services and developed lists of affluent consumers who lived in homes they owned. In addition, Tropf's philosophy of targeting the owners of the highest valued homes in any market led the corporate policy of hand picking high quality mailing lists, which are continually refreshed and updated.
RSVP dropped its first consumer deck in San Francisco in 1985 and now mails to more than 11 million unique homes throughout the U.S. each year. An Ohio native, Tropf attended Toledo University. Married with two children, he lives in Safety Harbor, Fla
...
Larry Golden joined RSVP Publications in 1998 and serves as Co-CEO with David Tropf.


About Franchise

richmond.rsvppublications.com [cached]

"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO.

...
Tropf adds that RSVP's research findings are consistent with comments they receive from the company's advertisers and consumers. One consumer from Baltimore recently wrote, "I always find savings on something I was thinking about or else find a company or service I didn't know existed. Thanks for bringing the cards to my house! Winston Moss, franchise owner of RSVP Richmond, reported that a paving stone advertiser received a phone call in February from an RSVP postcard mailed the previous September, and landed a $125,000 paving stone project.
"We want consumers to think of RSVP for savings and values, so we added a sweepstakes to our spring mailings for a chance to win a new Mercedes-Benz®," says Tropf.


About Franchise

rsvppublications.com [cached]

"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO.

...
Tropf adds that RSVP's research findings are consistent with comments they receive from the company's advertisers and consumers. One consumer from Baltimore recently wrote, "I always find savings on something I was thinking about or else find a company or service I didn't know existed. Thanks for bringing the cards to my house! Winston Moss, franchise owner of RSVP Richmond, reported that a paving stone advertiser received a phone call in February from an RSVP postcard mailed the previous September, and landed a $125,000 paving stone project.
"We want consumers to think of RSVP for savings and values, so we added a sweepstakes to our spring mailings for a chance to win a new Mercedes-Benz®," says Tropf.


About Franchise

corporate.rsvppublications.com [cached]

"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO.

...
Tropf adds that RSVP's research findings are consistent with comments they receive from the company's advertisers and consumers. One consumer from Baltimore recently wrote, "I always find savings on something I was thinking about or else find a company or service I didn't know existed. Thanks for bringing the cards to my house! Winston Moss, franchise owner of RSVP Richmond, reported that a paving stone advertiser received a phone call in February from an RSVP postcard mailed the previous September, and landed a $125,000 paving stone project.
"We want consumers to think of RSVP for savings and values, so we added a sweepstakes to our spring mailings for a chance to win a new Mercedes-Benz®," says Tropf.


About Franchise

rsvppublications.com [cached]

"Advertisers may find it surprising that this affluent demographic likes to save money as much as anyone else," says Dave Tropf, RSVP CEO.

...
Tropf adds that RSVP's research findings are consistent with comments they receive from the company's advertisers and consumers. One consumer from Baltimore recently wrote, "I always find savings on something I was thinking about or else find a company or service I didn't know existed. Thanks for bringing the cards to my house! Winston Moss, franchise owner of RSVP Richmond, reported that a paving stone advertiser received a phone call in February from an RSVP postcard mailed the previous September, and landed a $125,000 paving stone project.
"We want consumers to think of RSVP for savings and values, so we added a sweepstakes to our spring mailings for a chance to win a new Mercedes-Benz®," says Tropf.

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