"Marketing Studio offers clients the perfect blend of functionality they need now and into the future", said Dave Sutton, TopRight Founder and Managing Partner.
is co-author of Enterprise Marketing Management: The New Science of Marketing, published in 2003.
Check out the full white paper by Dave Sutton
recently published by Henry Stewart Publications
in a collection of papers on EMM
Tags: Dave Sutton, EMM, Enterprise Marketing Management, Henry Stewart
Pioneered by Dave Sutton , Managing Partner for TopRight, Enterprise Marketing Management ( EMM ) is currently used by many blue chip companies in the United States and Europe.
In January 2007, Dave Sutton
signed on as an advisor to Hakuhodo
, helping to develop and design EMM-J specifically for the Japanese market.
EMM-J goes beyond simply defining brand values and designing brand experiences to integrate and manage all aspects of a company's activities, up to and including such back office functions as human resources, accounting and distribution.
Clients also have access to EMM-J teams leveraging Dave Sutton
and the experienced "TopRighters" in the US, and the branding and enterprise innovation consulting experts at Hakuhodo Brand Consulting, depending on their needs.
In a recent session at the Marketing Operations Management Symposium , Dave Sutton
challenged the audience of marketing operations executives to think about how best to "EMMpower" their marketing organizations for success.
If you're interested in learning more, please email Dave Sutton
to get a copy of the presentation materials.
Please email Dave Sutton
to get a copy of EMM Greatest Hits.
and Klein deserve the credit for filling this gap with their concept of Enterprise Marketing Management (EMM) that now can stand with ERP, CRM, and SCM as the four platforms for running an efficient, effective and profitable business.