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Dave Merschman

HQ Phone: (515) 276-2772

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Homemakers Furniture Inc

10215 Douglas Avenue

Des Moines, Iowa 50322

United States

Company Description

The place to save on all home furnishings, the largest selection in Iowa and the lowest prices! ... more

Find other employees at this company (24)

Background Information

Web References (18 Total References)

Endorsements [cached]

Dave Merschman--Urbandale Resident and President of Homemakers Furniture

We're changing that," Dave ... [cached]

We're changing that," Dave Merschman, president of Homemakers said in a press release.

This marks the sixth major renovation for Homemakers since the company opened the doors of its Urbandale facility in 1985, as well as the third build in the past six years.
"Having recently launched a new e-commerce site, our warehouse addition better equips us for our continued growth and the additional business from this new channel," Merschman adds.

In order to deliver what customers ... [cached]

In order to deliver what customers were truly looking for in a shopping experience, we knew that it was time for a drastic change, says Dave Merschman, president, Homemakers Furniture. Not only did the look and feel of the store need to change, but the services rendered needed to be state of the art.

With the planned expansion and enhancement of the showroom and warehouse, and a more appealing exterior, the timing seemed perfect to update the brand as well. Everything from company letterheads to uniforms was transformed as part of the overhaul. Despite the reluctance of others and the nature of the poor economy, we were confident that this was the right thing to do at this time, Merschman emphasizes.
Small, stylized vignetteshighlighted by accent flooring#detailsare scattered throughout the showroom to enhance the large spaces, while also building intimate areas, rather than one large entity and a sea of lampshades, Merschman describes.
Vertical integration of display units forms small areas in the large space, and makes the first floor far more appealing and cozy for customer shopping, Merschman says.

Homemakers Furniture: Des Moines Iowa. Bedroom, Living Room, Kids Furniture, Mattress [cached]

"Thirty-five years ago when this business was launched by my parents, the family set a lofty goal of becoming the largest furniture store in Iowa," said Homemakers President Dave Merschman.

"This project was massive and resulted in every square foot of this building being either remodeled or redesigned," Dave Merschman said.
In addition to visual design elements, including an impressive 50-foot-tall grand entrance, the renovation also focused on the warehouse and related back-room functions.
"While our goal was to present our customers with a beautiful store, we are not just here to sell furniture; we have to efficiently get it to the customer's home. So, the systems and upgrades we have in the back room, although not readily visible to the customer, are to us as beautiful as the selling area of the store," Merschman said.
Our customers pick up the other half," Merschman said.
"When you have upwards of 1,000 lamps at 14 watts per lamp per hour, that alone is a saving in energy costs of $3,000 a year," Merschman said.

Homemakers Furniture: Des Moines Iowa. Bedroom, Living Room, Kids Furniture, Mattress [cached]

The official ribbon cutting ceremony will start at 9:30 a.m. and include a speech from Warren Buffett, Chairman of Berkshire Hathaway and Dave Merschman, President of Homemakers Furniture.

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