About two years ago, general manager Dave Martino put in a new customer system that allows service patrons to monitor the status of their vehicle through flatscreen TVs around the store, the website, and selected smartphones.
Dealers can also opt into a real-time portal that allows customers to book service appointments online, freeing up time and phonelines for service advisors and reception desks.
The system also benefits customers, as they're able to track the progress of the service appointment and better gauge when their vehicle service will be completed.
"We very much believe in innovation and technology and for customers to have the accessibility they want and need at their fingertips," says Martino
Screens can be further individualized by displaying sales and service promotions, and local news and weather reports.
Some dealerships, such as Toronto's Roadsport Honda, pictured right, even create large screen 'walls' to get their message across.
"For one, it creates the visualization that there's always media going on in our store," says Martino
"There's definitely a different kind of energy in the dealership now."