Dave Frey - Executive Vice President
Dave Frey is EVP of PromoPoint Marketing, a wholly owned Marketing Services business unit of Advantage Sales & Marketing LLC (ASM)
Dave began his career at Procter and Gamble where, after almost a decade, he built a foundation of industry specific skills based on a highly recognized classical training approach.
He applied his experience at PepsiCo for the next decade progressing from a Field Director of Marketing to Vice President and General Manager of two sales and bottling operations.
After joining ASM in 2001, Dave played a founding role in the start-up and development of the present day business model known as PromoPoint Marketing.
After organically building the Southeast business, Dave
was promoted in 2005 to develop and manage the PromoPoint business nationally.
During Dave's tenure, he
utilized industry knowledge to develop marketing concepts retailers and consumer package goods companies alike would embrace.
Core to PromoPoint's
business are two retailer-based consumer platforms consisting of Value/Thrift and Health and Wellness.
executes 100 retailer specific multi-branded programs annually with more than 500 consumer brands participating monthly throughout the U.S.
Dave holds a bachelor's degree in Organization Behavior from Rider University.