Samsung vice president of Home Entertainment Dave Das said the price was achieved due to "better than anticipated yields," which led to the company's being able to deliver product at such a low price point.
The decision to market strategically through the same specialty channel through which Samsung
has been marketing its$40,000 85-inch Ultra HD, however, means that that dealer group will likely be better able to make the case for purchase through its caliber of sales personnel, Das
curved OLED TV carries a unique MultiView feature, which is technologically possible because of a response time that is many times faster than conventional TVs.
The feature allows any viewer wearing special 3D active-shutter glasses to switch between two different content sources of full-screen Full HD content and hear corresponding audio through personal speakers mounted in the glasses' temples.
Switching between the sources is achieved through a single touch of a button also located on the glasses.
The set comes with two pairs of glasses, and additional pairs will soon be made available for purchase in about a month on the Samsung web site, Das
The TV features self-emitting RGB sub-pixels that are directly on the color display, sn no color filter is required.
TV also uses no backlighting, so blacks are displayed in deep contrast.
The set also carries an array of Samsung's Smart TV features including its Smart Hub interface, which organizes content into five panels.
TV is also classed as a Samsung Evolutionary TV model, meaning its hardware and software can be updated through a Kit that mounts to the TV's rear.