Samsung's Dave Das, with a JS9500 series SUHD TV
Dave Das, Samsung Electronics America's senior vice president, said the new SUHD models offered 64 times more "color expression" than the previous generation of TV, along with the widest dynamic range of any TV available.
cited statistics showing Samsung as the #1 TV manufacturer for the last nine years, saying that in the UHD TV category, more than half of all TVs sold are Samsung-branded.
As for the overall UHD TV market, he
said Samsung's growth projections were tracking slightly higher than numbers offered by other research sources that show industrywide sales for that category reaching nine million units by 2016.
"We think sales can go as high as 4.5 million industrywide in 2015, and reach almost 10 million units by 2016," he
"With any new TV technology, there is a predictable growth trend, but we see UHD outpacing first-year growth rates for many of the other technologies that have been introduced," he
said, adding that sales are being strongly driven by the increasing availability of streaming content.