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This profile was last updated on 8/22/15  and contains information from public web pages and contributions from the ZoomInfo community.

Second Vice President

Phone: (916) ***-****  HQ Phone
Email: d***@***.edu
Local Address:  Sparks , Nevada , United States
California Cattlemen's Association
1221 H Street
Sacramento , California 95814
United States

Company Description: The California Cattlemen's Association (CCA) is a non-profit trade association, formed in 1917, that represents California's ranchers and beef producers in...   more

Employment History


  • Ph.D.
    California State University , Chico
114 Total References
Web References
Director of Finance Lisa Pherigo, 22 Aug 2015 [cached]
CCA First Vice President Dave Daley Ph.D.
Dave Daley, a rancher and an ..., 4 Feb 2015 [cached]
Dave Daley, a rancher and an educator at California State University-Chico, thinks the war is not lost, but livestock producers have lost plenty of battles. Speaking during the 2015 Cattle Industry Convention & NCBA Trade Show, Daley told a Feb. 4 Cattlemen's College® audience that too many livestock producers forget that communication is a two-way street.
Daley said he's just like most producers who believe theirs is a noble cause. After all, they raise food to feed the world. And many producers are willing to tell their story. The problem is that most of those same people don't like to listen.
"You can't tell [animal welfare activists] that you have a noble cause but it's none of their business how you do it," stated Daley.
Talking down to people who question livestock production practices is a common mistake, said Daley. You can't win converts by making fun of people who question what you believe is common sense. Neither does it work to bolster your argument with scientific research when people have ethical questions.
"You shouldn't say, 'Of course we treat out animals well, or we wouldn't make any money.' That's a poor argument," warned Daley, adding that too many people already think producers are "only in it for the money."
Daley said the hardest thing to do is what needs to be done, and that is to listen.
"Good people can look at the same issue differently. Don't assume that because someone disagrees with you, they are stupid, evil or both. Don't be too quick to judge or you may miss an opportunity," he advised.
Daley urged producers to remember that every person's perceptions are formed as a result of the view through a detractor's window. Think about the practices in question and how it may look to someone who doesn't understand why it is done. By listening and communicating respectfully there often is opportunity to build trust in the livestock producer's desire to honestly address animal welfare.
Daley also advised producers to consider the scope of animal welfare as it applies to the beef industry. While it is not typically associated with cases of extreme confinement, such as battery cages for hens or farrowing crates for sows, there are short-term pain experiences associated with castration, branding, ear-marking and dehorning. The potential for stress associated with transportation may not be fully understood. While the beef industry is not doing a "bad job" and not a lot of big changes are needed, it's likely that improvements to current practices will come incrementally.
"We have some time to make improvements before somebody tells us what we have to do," said Daley.
VetAdvantage Magazine Online, 28 Aug 2012 [cached]
Officials with the U.S. Department of Agriculture (USDA) suspended operations last week at Central Valley Meat Co. in Hanford, Calif. Animal care expert, Dr. Dave Daley, Associate Dean for the College of Agriculture at California State University and an active member of the cattle community issued the following statement.
Dr. Dave Daley, professor at ..., 1 Jan 2014 [cached]
Dr. Dave Daley, professor at Chico State University, talked about the changing face of animal agriculture. He touched on what the next generation will bring. He was very optimistic about the future in our industry.
The goal for all of us ..., 18 Mar 2013 [cached]
The goal for all of us is to reduce instances of animal abuse," said David Daley, a Cattlemen vice-president and professor of agricultural science at Chico State University.
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