Comcast Names David T. Cassaro President of Comcast Network Advertising Salesï»¿Comcast Names David T. Cassaro President of Comcast Network Advertising Sales
...Comcast Names David T. Cassaro President of Comcast Network Advertising Sales
September 22, 2004PHILADELPHIA, Sept. 22 /PRNewswire/ -- Comcast Corporation (Nasdaq: CMCSA, CMCSK) today announced that David T. Cassaro will serve as President of Comcast Network Advertising Sales, a new department being established by Comcast's Programming Investments Division to oversee advertising sales for Comcast's national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks, and Outdoor Life Network.Cassaro will report to Amy L. Banse, Executive Vice President of Comcast's Programming Investments Division, and will work closely with the senior management of each network to support their unique business objectives and growth.
will also collaborate with The Golf Channel's
ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales.He
new position on January 1, 2005 and will be based in New York.
is well suited to lead advertising sales for Comcast
's diverse, dynamic and growing portfolio of national cable networks," said Banse.
"It is an incredible opportunity to take on a new leadership role for one of the most respected names in cable," said Cassaro
...Cassaro presently serves as Senior Executive Vice President of Sales and Distribution for E! Networks, where he is responsible for all ad sales activities and domestic cable and satellite distribution for E! Entertainment Television and The Style Network.Prior to joining E! in 1990, he served with FOX Broadcasting Company, CBS Television Network, and ABC TV Network.Cassaro, 52, serves on the Board of Directors of the Cable Advertising Bureau and City Meals on Wheels.He
resides in New York with his
wife Mary Jane, and is a graduate of Marist College
with a BA in Communication Arts.