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Board secretary Dave Cassaro currently heads Dave Cassaro, Consultant, LLC, a Long Island based consulting practice that focuses on media, marketing, sales & executive search.Dave Cassaro joined NBCUniversal in January 2011 as President, Cable Advertising Sales where he was responsible for cable entertainment and digital advertising sales for NBC Universal managing a portfolio of over $3.5 billion in advertiser sales and a staff of over 500 professionals.Previously, Dave was President of Comcast Network Advertising Sales, where he oversaw advertising sales for Comcast's national networks.Prior to that, he served as Senior Executive Vice President of E! Networks, Vice President of Eastern Sales for Fox Broadcasting Company and was at CBS Television Network serving in a variety of affiliate relations and advertiser sales positions.Cassaro has served as Chairman of the Cable Advertising Bureau (CAB), and also served on the Board of Directors of the IRTS (International Radio & Television Society) and City Meals on Wheels.A native New Yorker, Dave Cassaro is a graduate of Marist College with a Bachelor of Arts in communication arts.He currently resides in Garden City, with his wife Mary Jane and their two dogs.
They have three adult children, Michael, Daniel & Emily.
Dave is an avid golfer and cyclist & enjoys fishing and exercise.
Dave Cassaro Joins Sucherman Consulting Group
Posted on11/11/2013byscgauthor News |
Dave Cassaro Joins Sucherman Consulting GroupNew York and Los Angeles - (November 11, 2013) - Sucherman Consulting Group, the premier management consulting and executive search firm for the media and entertainment industries, today announced that media veteran Dave Cassaro has joined the practice as Senior Consultant.Cassaro will offer expertise on advertising and revenue generation.
He will also work on the placement of senior Advertising and Revenue executives across television, digital and other media entities.
Most recently, Dave was President, Cable Advertising Sales for NBCU Cable Entertainment properties, responsible for television and digital ad sales, following a 20-year stint in various senior executive roles for Comcast Entertainment Group."We are thrilled that Dave has joined forces with our growing firm to broaden our expertise and capacity," said Erik Sorenson, the firm's Chief Operating Officer.
"I have known Dave Cassaro for many years and I know that he shares our values, values that differentiate us from our competition, including Integrity, Client Focus and a Sustaining Curiosity about Our Industry," said Stuart Sucherman, the firm's founder and CEO.
At Comcast, Dave oversaw advertising sales for national networks including E! Entertainment, Style, G4, Golf Channel, Versus, and Sprout, as well as all new media and VOD properties.Prior to joining E! in 1990, Dave worked in Ad Sales at Fox Broadcasting, CBS, ABC, NBC and Telerep.Dave is a graduate of Marist College and has served on the Executive Board of the Cable Advertising Bureau and the Board of Directors of IRTS.
Dave Cassaro to Spearhead El Rey Network Launch team
In addition to Zel, El Rey also announced entertainment industry veteran Dave Cassaro as the head of the El Rey Launch Team.
With decades of experience in the cable and advertising sales industry, Cassaro will spearhead a team of seasoned media executives to effectively communicate and collaborate with marketers, distributors and partners to aid in successfully launching El Rey.Cassaro was previously the President of Cable Advertising Sales at NBC Universal where he was responsible for cable entertainment and digital advertising sales for some of the company's biggest brands like USA and Bravo.Before that, he was President of Comcast Network Advertising Sales for national networks, including E!, The Style Network, G4, Golf Channel, Versus, PBS KIDS Sprout, as well as all new media and VOD properties.Prior to that, he was the VP of Eastern Sales for Fox Broadcasting Company and has served various affiliate and ad sales position at CBS.
"I am thrilled to join the El Rey team," said Dave Cassaro.
"Having worked with marketing executives across a spectrum of consumer product categories, El Rey represents an invaluable opportunity to create unique advertising solutions that will reach two critical audience demographics: The coveted 18 to 34 year old adult and the Latino viewer."
"Antoinette and Dave's experiences in cable, digital, and advertising will enable El Rey to develop content and distribution solutions designed for today's ever-changing market and its desire to more effectively reach a growing and underserved population of US Hispanics and general audiences," said FactoryMade Ventures' CEO John Fogelman - Rodriguez' partners in El Rey.
Cristina Patwa, President of FactoryMade Ventures added, "The powerful combination of Robert developing ground-breaking content for a loyal audience, Antoinette successfully operating an infrastructure for her fifth entrepreneurial effort, and Dave delivering multi-platform solutions for our partners will elevate and differentiate El Rey's offering in the media landscape."
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