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This profile was last updated on 8/23/13  and contains information from public web pages and contributions from the ZoomInfo community.

President

Local Address: New York City, New York, United States
Dave Cassaro Consulting
 
Background

Employment History

Board Memberships and Affiliations

Education

  • Bachelor of Arts , communication arts
    Marist College
153 Total References
Web References
Management | Executives By Business | Cassaro | NBCUniversal
www.nbcuni.com, 28 April 2011 [cached]
Dave Cassaro Management | Executives By Business | Cassaro | NBCUniversal
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Dave Cassaro
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Dave Cassaro
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Dave Cassaro
President, Cable Entertainment & Digital Advertising Sales, NBCUniversal Dave Cassaro joined NBCUniversal in January 2011 as President, Cable Advertising Sales reporting jointly to Bonnie Hammer and Lauren Zalaznick.
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In this role, Cassaro is responsible for cable entertainment and digital advertising sales for NBCUniversal.
Previously, Cassaro was President of Comcast Network Advertising Sales, where he oversaw advertising sales for Comcast's national networks, including E! Entertainment Television, The Style Network, G4, Golf Channel, Versus, PBS KIDS Sprout, Exercise TV, as well as all new media and VOD properties.
Prior to that, he served as Senior Executive Vice President of E! Networks, where he oversaw all of the company's sales forces, including domestic advertising sales for E! and Style, international advertising and product sales, and affiliate relations.
Cassaro first joined E! in October 1990 as Senior Vice President, Advertising Sales. During his tenure at E! Networks, Cassaro was personally responsible for boosting the network's advertising revenue tenfold since 1990, as well as maintaining current advertiser relationships.
Cassaro currently is the incoming Chairman of the Cable Advertising Bureau (CAB), and also serves on the Board of Directors of the IRTS (International Radio & Television Society) and City Meals on Wheels.
Prior to joining E!, Cassaro held the position of Vice President of Eastern Sales for Fox Broadcasting Company from 1986 to 1990, and is credited with helping launch Fox's sales department. Before that, Cassaro was at CBS Television Network serving in a variety of affiliate relations and advertiser sales positions. He has also been on the staff of ABC, NBC and Telerep, a national spot sales organization.
A native New Yorker, Cassaro is a graduate of Marist College with a Bachelor of Arts in communication arts. He currently resides on Long Island, NY, with his wife Mary Jane and their three children.
Comcast Names David T. ...
webwalker06.comcastonline.com [cached]
Comcast Names David T. Cassaro President of Comcast Network Advertising SalesComcast Names David T. Cassaro President of Comcast Network Advertising Sales
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Comcast Names David T. Cassaro President of Comcast Network Advertising Sales
September 22, 2004
PHILADELPHIA, Sept. 22 /PRNewswire/ -- Comcast Corporation (Nasdaq: CMCSA, CMCSK) today announced that David T. Cassaro will serve as President of Comcast Network Advertising Sales, a new department being established by Comcast's Programming Investments Division to oversee advertising sales for Comcast's national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks, and Outdoor Life Network.
Cassaro will report to Amy L. Banse, Executive Vice President of Comcast's Programming Investments Division, and will work closely with the senior management of each network to support their unique business objectives and growth.
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Cassaro will also collaborate with The Golf Channel's ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales.He begins his new position on January 1, 2005 and will be based in New York.
"Dave is well suited to lead advertising sales for Comcast's diverse, dynamic and growing portfolio of national cable networks," said Banse.
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"It is an incredible opportunity to take on a new leadership role for one of the most respected names in cable," said Cassaro.
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Cassaro presently serves as Senior Executive Vice President of Sales and Distribution for E! Networks, where he is responsible for all ad sales activities and domestic cable and satellite distribution for E! Entertainment Television and The Style Network.Prior to joining E! in 1990, he served with FOX Broadcasting Company, CBS Television Network, and ABC TV Network.
Cassaro, 52, serves on the Board of Directors of the Cable Advertising Bureau and City Meals on Wheels.He resides in New York with his wife Mary Jane, and is a graduate of Marist College with a BA in Communication Arts.
Cabletelevision Advertising Bureau: Board of Directors
www.onetvworld.org, 23 April 2008 [cached]
Mr. Dave Cassaro President, Comcast Network Sales Comcast Network Sales
Dave Cassaro to Spearhead El ...
www.FACTORYMADE.COM, 6 Aug 2012 [cached]
Dave Cassaro to Spearhead El Rey Network Launch team
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In addition to Zel, El Rey also announced entertainment industry veteran Dave Cassaro as the head of the El Rey Launch Team.
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With decades of experience in the cable and advertising sales industry, Cassaro will spearhead a team of seasoned media executives to effectively communicate and collaborate with marketers, distributors and partners to aid in successfully launching El Rey. Cassaro was previously the President of Cable Advertising Sales at NBC Universal where he was responsible for cable entertainment and digital advertising sales for some of the company's biggest brands like USA and Bravo. Before that, he was President of Comcast Network Advertising Sales for national networks, including E!, The Style Network, G4, Golf Channel, Versus, PBS KIDS Sprout, as well as all new media and VOD properties. Prior to that, he was the VP of Eastern Sales for Fox Broadcasting Company and has served various affiliate and ad sales position at CBS.
"I am thrilled to join the El Rey team," said Dave Cassaro. "Having worked with marketing executives across a spectrum of consumer product categories, El Rey represents an invaluable opportunity to create unique advertising solutions that will reach two critical audience demographics: The coveted 18 to 34 year old adult and the Latino viewer."
"Antoinette and Dave's experiences in cable, digital, and advertising will enable El Rey to develop content and distribution solutions designed for today's ever-changing market and its desire to more effectively reach a growing and underserved population of US Hispanics and general audiences," said FactoryMade Ventures' CEO John Fogelman - Rodriguez' partners in El Rey.
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Cristina Patwa, President of FactoryMade Ventures added, "The powerful combination of Robert developing ground-breaking content for a loyal audience, Antoinette successfully operating an infrastructure for her fifth entrepreneurial effort, and Dave delivering multi-platform solutions for our partners will elevate and differentiate El Rey's offering in the media landscape."
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